8:45 - 9:00 Greetings from the Symposium Leader

9:00 - 9:40 Technology Values
Andy Hines, Futurist & Director of Custom Projects, Social Technologies

Consumers drive and shape how technologies develop. Through our ongoing examination of consumer needs and desires—and the emerging technologies that can help to fulfill these needs—we see common principles emerging. These common principles—termed "technology values" are the basic characteristics that consumers will seek in products, services, and technologies over the next 10–15 years.

9:45 - 10:25 Living and Shopping in Augmented Realities
Amy J. Oberg, Futurist, Kimberly Clark Corporation

Technologies that enable us to virtually augment our realities and even "live" within virtual worlds are quickly moving into the mainstream. This session will give attendees an understanding of augmented and virtual reality technologies, and trends related to adoption and application.

10:25 - 11:00 Break: Time to Mix & Mingle

11:00 - 11:40 Gaming Goes Mainstream!
Robin Boyar, Former Senior Director, Research, Electronic Arts; Founder & Principal, thinktank 

Once the bastion of pasty faced teenage boys playing in their basement, video gaming has gone mainstream, with over half of Americans engaging in some sort of gaming weekly. With burgeoning platforms such as mobile, Nintendo DS, and next generation console machines such as the Wii and PS3, gaming will become an even more popular pastime in the future. Learn more about the current gaming market, new trends, and how companies can leverage these emerging behaviors.

11:45 - 12:25 The Internet Revolution: What Media Companies Are Doing - And Should Be Doing
Bob Evans, Senior Vice President, CMP Business Technology Group (BTG),publishers of InformationWeek

The media business is currently undergoing revolutionary change similar to that brought earlier by the advent of radio and television – sweeping change that not only impacts web-based activities, but media and forms of interpersonal communication as well. The changes being driven by the Internet are so comprehensive, that many media businesses are asking a litany of questions: Where is the business headed, ultimately? What is the fate of print to be? What are the early adapters doing and what can we learn from them?

12:25 - 1:45 Lunch: Refuel & Rehydrate

1:45 - 2:25 Hearing the Echo Boomers Loud and Clear: Cox Enterprises' Innovative Online Community Approach Hardwires this Generation into its $13 Billion Corporate DNA
Winston Warrior, Project Echo leader, Cox Enterprises

It's no secret that Echo Boomers – the generation of 80 million born between 1977 and 1994 – are becoming a marketer's biggest opportunity and employers' most difficult talent to recruit. How can you get inside Echo Boomers' heads to understand what makes them tick? Learn how to leverage an innovative 24/7 online community approach to connect with this generation in a way that can inform and shape content, product, marketing, sales and human resources strategy.

2:25 - 2:55 Break: Make a new friend

2:55 - 3:10 Think and Synthesize: Process What You've Heard So Far

3:10 - 4:00 KEYNOTE SESSION || Unlocking Cool: Web 2.0, Innovation Frameworks and Viral Trends
Jeremy Gutsche, Chief Trend Hunter, TrendHunter.com;
Director, Consumer Lending Business and Innovation Imperative, Capital One Canada

Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our social context. There are consistent patterns of cool inherent in all successful innovations. Learn from Jeremy – publisher of TREND HUNTER Magazine, globe trotter, and head of the competitive strategy and innovation group at a fast-growing financial institution – as he reveals how to UNLOCK COOL for competitive advantage.