8:45 - 9:00Greetings from the Symposium Leader

Nancy Robinson, Vice President & Consumer Strategist, Iconoculture

Rob Tregenza, Vice President & Consumer Strategist, Iconoculture

9:00 - 9:40From the Underground Up … Building a Green Enabled Future!
Tim Woods, President, POCO Labs

Rising from the earth in the middle of the San Joaquin Valley, half way between the urban centers of San Francisco and Los Angeles, is a new self-sustaining community. Quay Valley will approach the idea of what a "planned community" is a new and radical way. Creating green infrastructure, leveraging technology, and developing partnerships at an unprecedented level, Quay Valley will become the template for future development both large and small.

9:45 - 10:25 Environmental Sustainability: Addressing Key Consumer Values in CPG Products
Carol Bagnoli, Trends Manager, Consumer Insights, General Mills

In today's crowded marketplace, product differentiation is more difficult than ever. Convenience, quality, and price attributes have become common, interchangeable and the cost of entry. Consumers are now looking for products and brands to address their values and Purpose is fast becoming a strong differentiator. Environmental sustainability is one such example of Purpose. Exposed on a daily basis to "green" media messages and to new ideas and products that enable "green" lifestyles, consumers are increasingly passionate about the environment. Yet, there is still a gap in translating corporate environmental behavior to tangible consumer messages and benefits in packaged goods products. Carol Bagnoli will share how CPG brands can begin to bridge this gap.

10:25 - 11:00 Break: Time to Mix & Mingle

11:00 - 11:40 The New Eco-Imperative in Retail
Jolynn Ovington, GMM/VP, Merchandising, Nau

Does the world really need another outdoor clothing company? That's the question Nau employees asked themselves before launching another brand into a world already overflowing with consumer goods. Nau realized it only deserves to exist if their products and practices are capable of contributing to positive, lasting and substantive change. Their goal is to demonstrate the highest levels of citizenship in everything they do – from product creation to labor practices to philanthropy. A lofty goal? Perhaps. But companies have a broader responsibility than simply generating profit.

11:45 - 12:25 INTERACTIVE SESSION || Global Soul
Stephanie Kraus, Vice President, Creative, Disney Consumer Products
Jennifer Wong, Innovation Strategist, Muse

In this highly interactive session, you get to directly interface with the idea architects behind Disney's new globally conscious consumer products offering, as well as provide feedback and help shape these ideas that have yet to go to market.

12:25 - 1:45 Lunch: Refuel & Rehydrate

1:45 - 2:25 The New Eco-Imperative in Retail
Jolynn Ovington, GMM/VP, Merchandising, Nau Present - 18m

Does the world really need another outdoor clothing company? That's the question Nau employees asked themselves before launching another brand into a world already overflowing with consumer goods. Nau realized it only deserves to exist if their products and practices are capable of contributing to positive, lasting and substantive change. Their goal is to demonstrate the highest levels of citizenship in everything they do – from product creation to labor practices to philanthropy. A lofty goal? Perhaps. But companies have a broader responsibility than simply generating profit.

ENCORE REPEAT SESSION!

2:25 - 2:55 Break: Make a New Friend

3:10 - 4:00 KEYNOTE SESSION || Unlocking Cool: Web 2.0, Innovation Frameworks and Viral Trends
Jeremy Gutsche, Chief Trend Hunter, TrendHunter.com;
Director, Consumer Lending Business and Innovation Imperative, Capital One Canada

Innovation and strategic advantage hinge on the ability to anticipate trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately shape our social context. There are consistent patterns of cool inherent in all successful innovations. Learn from Jeremy – publisher of TREND HUNTER Magazine, globe trotter, and head of the competitive strategy and innovation group at a fast-growing financial institution – as he reveals how to UNLOCK COOL for competitive advantage.