New for 2012

New for 2012

New Dimensions of Magical

Today, we need to work more collaboratively than ever to create magical experiences for our consumers at every possible touch point. Recognizing this, we present our new 2012 organizing theme: New Dimensions of Magical. With open arms, we welcome industrial & structural designers, as well as digital and interactive designers to FUSE. Of course, nothing you've come to love about the program has been sacrificed to bring you this new content for 2012.

Get ready for it. NEW FOR 2012

FUSE 3d: Industrial & Structural Design
According to Coca Cola's head of design, collaborative design – graphic, structural and digital design all working in tandem – is the way of the future. Joins us at FUSE to hear how some of the world's leading industrial designers are using FORM to build BRANDS.

FUSE 4d: Digital Brands & Interactive Design
Today, everything has a digital presence – whether you as a brand owner intend it to or not. At FUSE, the world's top digital designers and strategists share how to represent your brand across all digital media.

Fully Day Symposium on Design Leadership
Formerly Destination Design Management, a conference all of its own, our Design Leadership symposium focuses on how to lead and inspire your team, while being sensitive to the needs and demands of the business – and the bottom line.

FUSE University
FUSE prepares the next generation of brand and design leaders with the inaugural FUSE University program. A one day conference designed specifically for students studying brand strategy and design, FUSE speakers share their personal stories, business case studies and best kept secrets for how to make it in the real world as a strategist or designer.


Come back for it.

The FUSE you know and love.

FUSE 2d: Graphic Design & Creative
Still the core of FUSE, FUSE presents the very best in brand identity and design. With more sessions than ever to choose from, you can customize your entire experience.

FUSE Strategy: Brand Strategy
Tying it all together to tell a brand story that is relevant and moving. Very much at the center of FUSE, our strategy sessions showcase how today's top brands are leveraging brand strategy to move the bottom line.

PROOF: Insights, Innovations & Trends
Back by popular demand, our PROOF symposium delves into insights, trends and innovations that are shaping tomorrow. Not to be missed, you'll leave with a clear picture of what's next.


Full day workshop at the Art Institute of Chicago
After rave reviews, we've once again partnered with the Art Institute of Chicago to bring you a full day workshop on creative thinking and innovation. Inspiring, enlightening and just plain fun, this workshop will allow you to rediscover your passion for all things beautiful and meaningful.





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