Insights Trends
PROOF: Insights, Trends & Innovation Symposium 2
What's next? Why? What else? All of this and more is answered in our PROOF sessions – focusing on insights, innovations and trends that enable brands to build deeper, more meaningful connections with consumers.
| CHAIRED BY: John Silva, President & Creative Director, DuPuis, Co-chairman, FUSE |
| How to Know Which Approach to Trend Tracking Is Rights for You Olga Patel, Sr. Manager, Innovation & Insights, Mars, Inc. |
| MacroTrends: Major Change on the Horizon: Stylus Macroviews Tessa Mansfield, Managing Editor – Vision, Stylus |
| Embodied Cognition and the Psychology of Brands Michael Hendrix, Design Director & Neil Stevenson, Design Director, IDEO |
| Starbucks: Nurturing and Inspiring the Coffee Buyer Tom Barr, VP Global Coffee, Starbucks and Tess Wicksteed, Strategy Director, Pearlfisher |
| One Year Later: An Open Forum on the Role of Research in Design & Packaging Moderated by John Silva, President & Creative Director, DuPuis |
| Integrating Research for the Best Package Design Outcome Stuart Bedford, Dir. New Business Development, Sherwin Williams |
| Building Consumer Engagement Through Insight Driven Retail Design Ales Kernjak, Head of Global Store Concept, PUMA Retail AG |
The Annual Welcome To FUSE Cocktail Reception hosted by CIULLA |
