FUSE
Design & Culture // Brand Identity & Packaging
April 14-16, 2010
Trump International Hotel & Tower // Chicago, Illinois
NEW! See what companies are attending FUSE this year.
Think next. This year at FUSE we discover how consumers and businesses alike are settling into this “new normal,” and what we must do as brand strategists and designers to Reclaim the Future and create new opportunities for our brands.
The FUSE community unites brand strategists, designers, creative directors and trend forecasters assembling to explore the meaning of brands in a new world and the role of design and trends in keeping those brands relevant for consumers. Download the Complete 2010 Brochure.
Brand Strategy
Traveling the Path of Your Consumer: Ensuring Brand Consistency Across
All Touchpoints
Innovating from the Core: Putting Brands at the Center of Innovation
Creative & Design
Originality.
Sharing the Love: Spreading the Wisdom of Design Thinking Throughout the Organization
Using Design to Reinforce the Brand Experience
Packaging Innovation
Performance at the Moment of Truth: How Hard Is Your Package Truly Working For You?
Packaging ROI: The Proof is in
the Profit
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Phil Duncan Global Design Officer, The Procter & Gamble Company |
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Phyllis Aragaki Director, Target Creative Studio, Target Corporation |
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TJ McCormick General Manager, Brand Design, Jet Blue |
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Jim Stengel President/CEO, The Jim Stengel Company, LLC Adjunct Professor, UCLA Anderson School of Mgmt Former Global Marketing Officer, The Procter & Gamble Company |
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The Dieline Awards Recognizing the World's Best Package Design |
Download the 2009
FUSE Executive Summary
Start Making Connections
