FUSE / Designing Brands with Purpose

April 4-6, 2017
Nobu Eden Roc, Miami, FL

Value prop - build better brands

Build better brands and businesses - and change the world.

Intro paragraph - the pressure...

The pressure to connect consumers and brands is more meaningful than ever before. Those who can make the connection are thriving and those who cannot are fading away. FUSE is the only event focused on design as a strategic force in your quest to build brands and businesses that connect beyond compare with consumers.

Download the 2016 Executive Summary

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Brand and design leaders converged in Miami this April to discuss designing brands with purpose at FUSE.  Check out the FUSE 2016 intro video below.

Homepage speakers

Reignite Your Passion and Create Iconic Design

The world’s top brands and design leaders spark inspiration and action at FUSE.

Stefan Sagmeister Co-Founder, Sagmeister & Walsh

Stefan Sagmeister

Why Beauty Matters

Ellen Gustafson Author, Entrepreneur, Co-Founder, FEED

Ellen Gustafson

The Evolution of Do-Good Marketing

Mauro Porcini SVP & Chief Design Officer, PepsiCo

Mauro Porcini

PepsiCo’s Culture of Design-Led Innovation

Todd Henry Founder, Accidental Creative, Author

Todd Henry

the Power of Your Authentic Voice

Lisa Marchese CMO, The Cosmopolitan of Las Vegas

Lisa Marchese

Creating Dynamic Guest Experiences

See full speaker list

Get into the minds of the people ushering the new era of brand. Download the new MUSE eBook

Homepage pod descriptions

Top Sound bites from FUSE 2016

This year’s FUSE experience tackles your greatest challenges and presents more diverse perspectives & experiences so you can become a strategic force across your entire organization.

Don’t just talk to your current customers; appeal now to those who will be your customers in 5+ years
The love of comfort is often the enemy of greatness.
Despite the disruptive forces, the future is still about imagination and has huge opportunities for design.

Design isn’t just about the shape of the product, it’s about how a company thinks.
The power of design thinking versus marketing is in the prototyping and storytelling.
Good design has the power to make people happier and create a better society.

We’re in a new phase of designing friction back into the digital experience.  Consumers now want brands to challenge them.
Quality of product is now cost of entry.  Today it’s all about the brand and how people connect with it.
Ideas that did not work in the past could work now as the context has changed.

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