Graphic Design

2D: Graphic Design & Creative


Still the core of FUSE, our FUSE 2d sessions focus on bringing brands to life through visual identity and design.




Purpose Inspired Design
Amy Brusselback, Beauty Design Director, Procter &Gamble
How Valspar Challenged Convention and Fulfilled Its Brand Promise Through Design
Michael Watson, Global Managing Director, Valspar Corporation
Ronald de Vlam, Global Managing, Partner, Webb deVlama
Developing a New Global Design System for a 100 Year Old Brand
Teresa Lindsey-Houston, Global Marketing, Kellogg's
Eric Zeitoun, President & Marcus Hewitt, Chief Creative Officer, Dragon Rouge
Rebranding a Classic
Arem Duplessis, Design Director,The New York Times Magazines
Changing the Diaper: The Case of the Little Snugglers
Julie Paveletzke, Scientist, Kimberly
Clark and Nicki Gondell, Principal, Trend House
Hot Wheels: Thrilling Vehicle Experience
Felix Holst, VP Wheels, MATTEL
Neil Stevenson, Design Director, HIDEO
3 Pillars of Successful Product Launch: A Sally Hansen Salon Effects Case Study
Soo Hyun Kang, Senior Designer, Coty Beauty US
Back to the Future
David Turner, Designer & Co-founder, Turner Duckworth

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