| Agenda at a GlanceEVENT SNAPSHOT.Wednesday, April 22, 2009 // Refueling Global Brand Innovation Through Packaging & Design | 7:45 | Registration | | 8:45 | Official welcome from symposium chair
John Silva, Vice President, DuPuis | | 9:15 | Elevating the McDonald’s brand around the world through
architecture & design
Matt Biespiel, Head, Global Brand Strategy, McDonald’s Corporation | | 10:00 | Networking Break | | 10:30 | Traps & silver bullets: guaranteeing growth through redesign
Rodolfo Spielmann, Vice-President Marketing, Del Monte Foods | | 11:15 | Transition Time | | 11:20 | HOW to WOW (and make it stick)
Johanna Kahn, Senior Marketing Manager, Quaker Foods & Snacks, A Division of PepsiCo
Ivana Nikolic, Creative Director, DuPuis Chicago | | 12:05 | Lunch |
| | 1:30 | Bastions of differentiation: simplicity, package design and in-context learning
Heather Maxwell & Carol Bagnoli, Consumer Insights Trends & Strategy Team, General Mills | | 2:15 | Transition Time | | 2:20 | Making emotional connections with package design
Sean O’Connor, Director, Client Services, Smart Design | | 3:05 | Networking Break | | 3:35 | Brand building economique: building a retail brand through design
Jon Weber, Creative Director, Soma Beverage Company | | 4:05 | Transition Time | | 4:15 | Keynote
Inspiration from around the globe: How brands inform
and influence each other
Mark T. Smith, Official Beijing Olympic Artist | 5:00-
5:45 | Keynote
Debut of a new global dialog: don’t miss the revolution
Michael Tchong, Founder, Ubercool |
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Thursday, April 23, 2009 // THE CONFERENCE | 7:30 | Registration | | 8:30 | Greetings and perspectives from your hosts
Debbie Millman, Host, “Design Matters”; Author, How To Think Like A Great Graphic Designer; President, Design, Sterling Brandsand Cheryl Swanson, Cultural Anthropology And Visual Branding Expert; Principal, Toniq | | 9:15 | A whole new mind
Dan Pink, Best Selling Author | | 10:00 | Networking Break |
| | 10:30 | Fish, rats, & superheroes: values, principles, and behaviors that underpin worldclass
creative work
Chris Conley, Professor Of Design + Innovation, Institute of Design, Illinois Institute of technology | | 11:15 | New Addition: The Economy & Our Business: Where to Go From Here
Shel Perkins, Author, Talent Is Not Enough: Business Secrets for Designers | | 12:00 | Lunch |
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| | TRACK 1 :: Creative & Design | TRACK 2 :: Brand Strategy | | 1:15-1:45 | SOFT POWER: 21st century design value
Moira Cullen, Senior Director, Global Design, The Hershey Company | Harnessing macro societal trends for breakthrough innovation
Eric Zeitoun, President, Dragon Rouge | | 1:45-1:50 | Transition Time | | 1:50-2:20 | Design in the 21st century – more than just a pretty face
Darrin Caddes, VP, Corporate Design, Plantronics/Altec Lansing | Changing a Business Culture With Design Thinking
Cindy Tripp, Worldwide Marketing Director, Global Design, Procter & Gamble | | 2:20-3:00 | Networking Break | | 3:00-3:30 | International delight – form follows function
Peter Clarke, Founder | CEO, Product Ventures and Jonathan Paul, Director, Packaging R&D – Dean Foods / WhiteWave Foods | Get stimulated: innovating through challenging times
Andrew Pek, Author, Stimulated! | | 3:30-3:35 | Transition Time | | 3:35-4:05 | The intuitive path of in-house brand development
William Espey, ir-Reverend / Creative Director, Chipotle Mexican Grill | Private label gone wild: shaking up the supermarket shelf
Jason Abreu, Creative Director, Deutsch Design Works, Deb Pierce, Director, Package Design & Graphics & Adam Graham, Brand Manager – Wild Harvest, SUPERVALU Inc. | | 4:05-4:30 | Networking Break | | 4:30-6:00 | EVENING KEYNOTE
Design @ 24 frames per second
Gary Hustwit, Filmmaker, Helvetica & Objectified
| | 6:00 | Cocktails + Conversation = Camaraderie.
A FUSE reception sponsored by: Deutsch Design Works |
Friday, April 24, 2009 // THE CONFERENCE | 8:30 | Cult and culture: designing the Harley-Davidson Museum
Abbott Miller, Partner, Pentagram | | 9:15 | Bad Image is Good Branding
Mirko Ilic, Founder, Mirko Ilic Corp.; Co-author, The Design of Dissent | | 10:00 | Networking Break |
| | 10:30 | Possibilities panel: creating opportunities from turmoil
Scott Lucas, Interbrand
Philippe Becker, Philippe Becker SF
Carol Denison, Procter & Gamble Sharon Reiter Lindberg, Unilever | | 11:15 | How to reinvent the banana peel: packaging the way nature intended it
Joshua Scott Onysko, Founder & CEO, Pangea Organics | | 12:00 | Lunch sponsored by inwork 1st Annual FUSE Student Brand Strategy Award Inwork presents the 1st Annual FUSE Student Brand Strategy Award Competition. Teams of graduating seniors from Academy of Art University in San Francisco (www.academyart.edu) were challenged to create a brand strategy, product category positioning and product development for a hypothetical retail store called AERO, a high-end retail concept store for Target combining the sophisticated enthusiasm of Williams Sonoma combined with easy-living luxury of Crate & Barrel.You be the judge. All conference attendees will be invited to vote on the three entries during lunch on Friday, April 24. Investigate new talent, be inspired by new thinking and provide your comments to the next generation of designers. |
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| | TRACK 1 :: Creative & Design | TRACK 2 :: Brand Strategy | | 1:20-1:50 | Muscle up: tips for staying flexible and lean and mean
Co-hosted by Stapley-Hildebrand and Inwork | Branding. Beyond the book. Communicate, translate, inspire and evolve.
Kirsten Ludwig, Senior Art Director, Martin + Osa, Anthropologie | | 1:50-1:55 | Transition Time | | 1:55-2:25 | Creating a soap star: the method story
Eric Ryan, Co-Founder, method | Life & Brand Therapy Spot | | 2:25-2:30 | Transition Time | | 2:30-3:00 | Building a beauty brand and culture: where dreams and reality collide
Carol Denison, Creative Director, Beauty Environments and Culture, Procter and Gamble | Marcal small steps is green: the strategy of sustainability
Tim Spring, CEO, Marcal Paper Products and Jackie DeLise, Vice President, Zunda Design Group | | 3:00-3:05 | Transition Time | | 3:05-3:35 | Sustainable graphic design: beyond 101
Melanie Wiesenthal, Creative Director, Victoria's Secret Beauty | Changing the face of retail
Doug Palmer, VP Own Brands, A&P and Perry Seelert, Founder & Strategic Partner, United | | 3:35-4:15 | Concluding Keynote / Creating intrinsic value through the product experience
Robert Brunner, Former Industrial Designer @ Apple, Founder, Ammunition & Author, Do You Matter? How Great Design Can Make People Love Your Company |
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