| Agenda at a GlanceAGENDA AT A GLANCE SUNDAY, APRIL 13 // ETHNOGRAPHIC TOURS OF NYC 1:00 – 5:00 p.m. // TREND WALKING: TAKING TO THE SfTREETS OF NYC TO SPOT INSIGHTS TO GROW YOUR BUSINESS
Kathleen Carroll, President, Chief Branding Strategist, The Branding Clinic
(Meeting place: Tribeca Grand Hotel) | 11:00 a.m. – 1:30 p.m. // TYPE TOUR OF LOWER MANHATTAN: DISCOVERING TYPOGRAPHIC TREASURES TO SPUR CREATIVE THINKING
Tobias Frere-Jones, Principal, Director of Typography, Hoefler & Frere-Jones
(Meeting place: Southwest Corner of Center & Chambers Streets [next to City Hall –
Brooklyn Bridge/City Hall stop on 4, 5, 6 Subway line]) |
MONDAY, APRIL 14, 2008 // SYMPOSIA: MUST-SEE MONDAY | 7:30 | REGISTRATION & BREAKFAST | | 8:30 | A NUMBER OF PEOPLE // Chip Kidd, Writer, Graphic Designer, Author, “The Cheese Monkeys” and “The Learners;” Associate Art Director, Editor-At-Large for Graphic Novels, Knopf/Pantheon | | 9:15 | TAKE A BREAK. CONNECT. GET A BOOK SIGNED BY CHIP KIDD. | | 9:45 | SUSTAINABILITY & PACKAGING INNOVATION
Greetings from the symposium leader | GLOBAL DESIGN & BRAND STRATEGY EMOTIONAL
Greetings from the symposium leader | BRANDING & THE QUEST FOR EXPERIENCES
Greetings from the symposium leader | | 9:55 - 10:35 | KEYNOTE // MESSAGE IN A BOTTLE: LEADING A BUSINESS THAT STRIVES TO BE ETHICAL AND SUSTAINABLE // Honest Tea | REINVENTING SUCCESS ACROSS BORDERS: DIFFERENTIATING BEAUTY, QUALITY, FUNCTIONALITY, TECHNOLOGY & THE POINT
OF SALE EXPERIENCE // Bang & Olufsen Denmark | THE WAY YOU MAKE ME FEEL: THE ROLE OF EMOTION IN YOUR BRAND’S EXPERIENCE // Wachovia | | 10:40 - 11:20 | KEYNOTE // BEING GREEN IN MASS: PACKAGING INNOVATIONS AT SAM’S CLUB // Sam’s Club | BUILDING A WORLDWIDE DESIGN ORGANIZATION IN WHAT SEEMS LIKE A BILLION-DOLLAR START-UP //
Cisco Linksys
| FACIAL CODING: TOOLS & INQUIRY TO GET AN EMOTIONAL RESPONSE // Author, “Emotionomics” | | 11:25 - 12:05 | CLIENTS, FOR PETE’S SAKE STOP THIS PITCHING //
Webb Scarlett deVlam
| DESIGN INSPIRATION: FINDING THE ONE PERCENT //
United Parcel Service | DETHRONING CONVENTIONAL BRAND THOUGHT: INTERACTIVITY & SOCIAL MEDIA // Royal Philips Electronics | | 12:05 | LUNCH | LUNCH | LUNCH | | 1:20 - 2:00 | CREATING STYLISH, INNOVATIVE AND CONVENIENT SOLUTIONS TO ENVIRONMENTAL CHALLENGES // Author, The Lazy Environmentalist
| WHERE HAS OUR GLOBAL STRATEGY GONE? John Miziolek, President and CEO, LOGOSBRANDS | EXPERIENCE DESIGN: ENTICING NEW CUSTOMER BEHAVIOR THROUGH EMOTIONAL ENGAGEMENT // HP | | 2:05 - 2:45 | This session will be delivered by Inwork.
| THE RISE OF CHINA’S BRAND // Microsoft Advanced Technology Center (ATC) | BIG LOVE: BUILDING PASSION BRANDS // American Heart Association | | 2:45 | TAKE A BREAK. STRETCH YOUR LEGS. STRETCH YOUR MIND. | | 3:15 | THINK SESSION: REFLECTIONS ON WHAT YOU’VE HEARD SO FAR | | 3:20 | CHANGING THE WAY PEOPLE THINK ABOUT A COMMODITY AND BUILDING A BRAND WITH A SOCIAL MISSION //
Peter Thum, Founder, Ethos™ Water; Vice President, Global Brand and Product, Starbucks | | 4:05 | TAKE A BREAK. GET READY FOR KICK-OFF KEYNOTES. |
FUSE KICK-OFF KEYNOTES // THE CONFERENCE BEGINS | 4:30 | THINGS I HAVE LEARNED IN MY LIFE SO FAR // Stefan Sagmeister, Artist and Graphic Designer; President, Sagmeister Inc. | | 5:15 | DESIGN IS HARDER THAN CREATING ART // Joshua Davis, Digital Image Maker; Featured in Fast Company’s 2007 “Masters of Design” Issue | | 6:00 | DONE. KICK-BACK WITH YOUR FUSE FRIENDS. | | 7:00 | FUERZABRUTA SHOW AT THE DARYL ROTH THEATRE |
TUESDAY, APRIL 15 // THE CONFERENCE | 7:30 | REGISTRATION & BREAKFAST | | 8:30 | GREETINGS AND PERSPECTIVES FROM YOUR HOSTS // Debbie Millman, Host, “Design Matters”; Author, “How To Think Like A Great Graphic Designer”; President, Design, Sterling Brands // Cheryl Swanson, Cultural anthropology and visual branding expert; Principal, Toniq | | 9:15 | WHAT WE CAN LEARN FROM SPAGHETTI SAUCE: FINDING CUSTOMERS’ TRUEST TASTES // Malcolm Gladwell, Writer on science, culture and human behavior | | 10:00 | TAKE A BREAK IN THE EXHIBIT LOUNGE. CHECK OUT OUR EXHIBITORS. GET A BOOK SIGNED BY MALCOLM GLADWELL. | | 10:30 | GENTLY STRETCHING YOUR BRAND TO DRIVE GROWTH // Irwin Simon, Founder, Chairman, President and CEO , The Hain Celestial Group | | 11:15 | CHANGING MINDS // Milton Glaser, One of the Most Celebrated American Graphic Designers | | 12:00 | LUNCH. GET A BOOK SIGNED BY MILTON GLASER. | | | DESIGN | STRATEGY | TRENDS | | 1:15 - 1:55 | THE NEW DESIGN IMPERATIVE // Steelcase | EVOLVE, SPARK, CHANGE, CHALLENGE: CONNECTING WITH CONSUMERS ON MULTIPLE PLATFORMS // Church & Dwight | DON’T JUST SURVIVE, THRIVE: LIFESTYLES IN THE NEXT DECADE // Toniq | | 2:00 - 2:40 | INSPIRATION::IMAGINATION. HOW ORDINARY EXPERIENCES LEAD TO EXTRAORDINARY DESIGN // Nissan
| STRATEGIC THINKING AT CLOROX // Clorox | REJUVENILE AT PLAY: MARKETING TO THIS VALUABLE, MISUNDERSTOOD MARKET // Author, “Rejuvenile” // Goodwin Youth | | 2:45 - 3:25 | LIVING IN TWO WORLDS: MAINTAINING CREATIVE LEADERSHIP IN A WORLD THAT DEMANDS OUR VISION OFTEN ANSWERS TO AGENDAS // G2 Branding&Design
| BEYOND A BEAUTIFUL STRATEGY // Smart Design | FAST FORWARD: FORGET THE PAST, EVERYTHING HAPPENS IN THE FUTURE // Kellogg Company | | 3:30 - 4:00 | YOU TALK – DESIGNERS ONLY SESSION // If you’re interested in facilitating, contact dhatcher@iirusa.com | YOU TALK – BRAND STRATEGISTS’ ONLY SESSION // Wallace Church | INTERACTIVE IDEATION SESSION: GENERATING IDEAS FOR BRANDS, PRODUCTS AND SERVICES // Author, “Jack’s Notebook: A Business Novel about Creative Problem Solving” | | 4:00 | TAKE A BREAK IN THE EXHIBIT LOUNGE. GET A BOOK SIGNED BY DEBBIE MILLMAN. COOL OFF WITH SOME ICE CREAM. | | 4:30 | ENGAGING YOUR SENSES: MUSICAL PERFORMANCE BY JAZZ QUINTET BIPOLAR | | 5:00 | THE BAD GIRLS OF BRAND DESIGN // Debbie Millman, President, Design, Sterling Brands // Carol-Jacqueline Nardi, Strategy Director, Design and Innovation, Kraft Foods // Darralyn Rieth, Director, Global Design, Campbell Soup Company // Lisa Rousseau, Group Manager, Packaging, Pepperidge Farm // Sharon Reiter Lindberg, Senior Design Manager, Unilever // Pamela DeCesare, Founder, Brand Muse | | 6:00 - 8:00 | EXPERIENCE SMART. COCKTAIL PARTY // Join your fellow FUSE attendees at Smart Design’s New York studio (601 W. 26th Street, 18th Floor) to experience some relaxation... An incredible view. Tasty food, drinks and music. And, a peek into our successful innovation process. |
WEDNESDAY, APRIL 16 // THE CONFERENCE | 8:30 | DESIGNING FUTURES: SURFING THE TSUNAMIS OF CHANGE // Jim Dator, Professor and Director, Hawaii Research Center for Futures Studies, University of Hawaii | | 9:15 | MOVING BEYOND THE BRIEF: CREATING A BRAND ESSENCE THAT CONNECTS EVERYTHING THE BRAND DOES // Terry T. Schwartz, Senior Director, Brand Design, ConAgra Foods | | 10:00 | TAKE A BREAK IN THE EXHIBIT LOUNGE. REJUVENATE IN THE CHILL OUT ROOM. | | 10:45 | WHERE DO IDEAS COME FROM? TRACING DESIGN TRENDS AROUND THE GLOBE // Kate Betts, Editor, TIME Style & Design | | 11:30 | BRAND DESIGN MAVERICK AWARD PRESENTATION | | 12:00 | LUNCH // SATISFY YOUR SWEET TOOTH IN THE EXHIBIT LOUNGE | | | DESIGN | STRATEGY | TRENDS | | 1:15 - 1:55 | THE PROCESS BEHIND CREATING, DESIGNING & EVOLVING THIS 40-YEAR-OLD BRAND // New York Magazine
| CULTURE CHANGE: CREATING PRODUCTS THAT ALLOW KIDS TO LIVE HEALTHIER LIVES // Disney Consumer Products | TOP TRENDS REVEALED: HOT TOPICS PANEL // Kodak // Sun Chemical | | 2:00 - 2:40 | RETAIL DESIGN: THE NEW CONSUMER’S CALL TO ARMS // united* dsn
| STAND WHERE SHE CAN SEE YOU: CRAFTING AN EVERYDAYUSABLE BRAND STRATEGY // Chase Design Group // WE tv | KEYNOTE // BRINGING BEAUTY WITH AN EDGE TO FASHIONABLE WOMEN (AND MEN!) EVERYWHERE // Urban Decay | | 2:45 - 3:25 | MAKING ROOM FOR INNOVATION (AND FUN) // Hasbro
| TAKE THE LOCAL, NOT THE EXPRESS: THE IMPORTANCE OF UNDERSTANDING YOUR CONSUMER IN GLOBAL MARKETS // The Wm. Wrigley Jr. Company // Interbrand | IDENTIFYING EMERGING TRENDS TO CREATE SOMETHING NEW, BETTER, DIFFERENT // Intercontinental Hotel Group | | 3:30 | CONCLUDING KEYNOTE // CURIOUSLY CURIOUS: IGNITING YOUR NATURAL CURIOSITY TO CREATE INSPIRED DESIGN // Ken Carbone, Co-founder & Chief Creative Director, Carbone Smolan Agency; Author of “The Virtuoso: Face to Face with 40 Extraordinary Talents” | | 4:15 | THAT’S ALL, FOLKS. GET A BOOK SIGNED BY KEN CARBONE. SAY GOODBYE TO YOUR FUSE FRIENDS. |
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