| Track SessionsTRACK SESSIONS // TUESDAY APRIL 14, 2008 | | DESIGN | STRATEGY | TRENDS | | 1:15 - 1:55 | THE NEW DESIGN IMPERATIVE James Ludwig, Design Director, Steelcase | EVOLVE, SPARK, CHANGE, CHALLENGE: CONNECTING WITH CONSUMERS ON MULTIPLE PLATFORMS Jim Daniels, Vice President, Marketing, TROJAN, Church & Dwight | DON’T JUST SURVIVE, THRIVE: LIFESTYLES IN THE NEXT DECADE Cheryl Swanson, Principal, Toniq | | 2:00 - 2:40 | INSPIRATION::IMAGINATION. HOW ORDINARY EXPERIENCES LEAD TO EXTRAORDINARY DESIGN Bryan Thompson, Car Designer, Nissan; Host, Bravo TV | STRATEGIC THINKING AT CLOROX Eric Reynolds, Director, Marketing, Clorox | REJUVENILE AT PLAY: MARKETING TO THIS
VALUABLE, MISUNDERSTOOD MARKET
Christopher Noxon, Author, “Rejuvenile: Kickball, Cartoons, Cupcakes & the Reinvention of the American Grown Up” Bill Goodwin, CEO, Goodwin Youth | | 2:45 - 3:25 | LIVING IN TWO WORLDS: MAINTAINING
CREATIVE LEADERSHIP IN A WORLD THAT
DEMANDS OUR VISION OFTEN ANSWERS TO AGENDAS Leslie Singer, Chief Creative Officer, G2 Branding & Design | BEYOND A BEAUTIFUL STRATEGY
Nasahn Sheppard, Director, Industrial Design, Smart Design Tim Wallack, Director, Insights & Strategy, Smart Design | FAST FORWARD: FORGET THE PAST,
EVERYTHING HAPPENS IN THE FUTURE Natalie Schoch, Director, Knowledge Management & Trends, Kellogg Company | | 3:30 - 4:00 | YOU TALK – DESIGNERS ONLY SESSION Note: This discussion group will be limited to topics related to design and is open to designers only. | YOU TALK – BRAND STRATEGISTS’ ONLY SESSION Facilitator: Rob Wallace, Managing Partner, Wallace Church Note: This discussion group will be limited to topics related to brand strategy and is open to strategists only. | INTERACTIVE IDEATION SESSION: GENERATING IDEAS FOR BRANDS, PRODUCTS AND SERVICES Gregg Fraley, Author, “Jack’s Notebook: A Business Novel about Creative Problem Solving” |
TRACK SESSIONS // WEDNESDAY APRIL 15, 2008 | | DESIGN | STRATEGY | TRENDS | | 1:15 - 1:55 | THE PROCESS BEHIND CREATING, DESIGNING & EVOLVING THIS 40-YEAR-OLD MAGAZINE AND BRAND Chris Dixon, Design Director, New York Magazine | MARKET MATCHMAKING: TRENDS IN CONSUMER SEDUCTION
Stephan Paschalides, Founder NOWPLUSONE, & Marie Von Feldt, Inwork | TOP TRENDS REVEALED: HOT TOPICS PANEL Jennifer C. Bergin, Corporate Solutions Manager, Eastman Kodak Comapny & Iain Pike, Business Leader, Brand Color Management, Smartcolour | | 2:00 - 2:40 | BIG LOVE: BUILDING PASSION BRANDS Julie Robertson, National Cause Director, American Heart Association | STAND WHERE SHE CAN SEE YOU: CRAFTING AN EVERYDAY-USABLE BRAND STRATEGY Chris Lowery, Chase Design Group Kenetta Bailey, Senior Vice President, Marketing, WE tv | KEYNOTE // BRINGING BEAUTY WITH AN EDGE TO FASHIONABLE WOMEN (AND MEN!) EVERYWHERE Wende Zomnir, Executive Creative Director, Urban Decay | | 2:45 - 3:25 | MAKING ROOM FOR INNOVATION (AND FUN) Todd Wise, Senior Vice President, Toy Design & Development, Hasbro | TAKE THE LOCAL, NOT THE EXPRESS: THE IMPORTANCE OF UNDERSTANDING YOUR CONSUMER IN GLOBAL MARKETS Toni Marnul, Director of Design Strategy, The Wm. Wrigley Jr. Company Scott Lucas, Executive Director, Packaging, North America, Interbrand | IDENTIFYING EMERGING TRENDS TO CREATE SOMETHING NEW, BETTER, DIFFERENT Jim Anhut, Senior Vice President, Brand Management, /Hotel Indigo, IHG |
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