Brand Strategy
Brand Strategy
FUSE Strategy sessions explore the strategies behind some of today's top brands and how design can be put to use as a strategic brand asset.
| Unifying Design,Architecture & Communications to Drive A Consistent Brand Experience Globally Jon White, Marketing Director, Kimberly-Clark Europe Simon Preece, Group Client Service Director and Founding Shareholder, Elmwood |
| An Innovator, A Collaborator, and A Cow: Branding A Better Future Steve Jones, CEO, Fair Oaks Farms Brands Gary Chiappetta, President & Managing Partner, Kaleidoscope |
| Bottling A Brand: How Food Network Successfully Launched a Wine Collection Lia Buffa, Vice President, New Business, Food Network |
| Simple and Engaging ways to Bring Your brand to life Kim Chisholm, VP Marketing, Mrs. Meyer's Clean Day |
| Expanding the Kingdom Building a Cohesive, Relevant and Differentiated Brand Experience Across 28 Countries Jose R. Costa, VP, Marketing Latin America and Caribbean, BURGER KING® CORPORATION |
| Pulling Wellknown Brands Back From the Brink and Unlocking their Potential Rick Cutler, Director Marketing, Pert Plus, Infusium 23, Sure and Brut at Idelle Labs |
| HMarketing Unlearned Anthony R. Albanese & Sam Swartz, Duke Cannon Supply Co. |
| Brand Reputation Management: Keeping Brands Fresh & Relevant Erick Dickens, Director of Product Marketing, LifeLock |
| Back to the Future David Turner, Designer & Co-founder, Turner Duckworth |
