Agenda
| Time | Symposium 1: Destination Design Management: Design Leadership |
Symposium 2: PROOF: Insights, Trends & Innovation | 8:00 | Registration |
|---|---|---|---|
| 8:45 | This session will be delivered by Product Ventures. More details coming soon. | How to Know Which Approach to Trend Tracking Is Right For You Olga Patel, Sr. Manager, Open Innovation, Mattel |
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| 9:30 | FOR THE LOVE OF DESIGN:Inspiring and Reigniting Your Team Colleen Dehmer, Package Design Department Manager,3M |
Balanced Values: What is it to be Human in the Digital Age? Fiona Harkin, Managing Editor, Culture, Stylus Ryan Ross, Chief Creative Officer, Stylus |
10:15 | Networking Break |
| 10:45 | Consumer Powered Innovation DeeDee Gordon, President, Innovation, Sterling Brands Guido Schmitz, Head of Packaging and Technology Innovation, Global Research and Development, Bayer Consumer Health |
Embodied Cognittion and the Psychology of Brands Michael Hendrix, Design Director & Neil Stevenson, Design Director, IDEO |
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| 11:30 | Inspiring Disruptive Thinking In A Predictable Corporate Culture Catherine Courage, VP Product Design, Citrix Systems, Inc |
Starbucks: Nurturing and Inspiring the Coffee Buyer Tom Barr, VP Global Coffee, Starbucks Tess Wicksteed, Strategy Director, Pearlfisher |
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| 12:15 | Lunch | ||
| 1:45 | The Grass is Always Greener in the Lobby Bob Calvano, Director, Merck Global Creative Studios |
One Year Later: An Open Forum on the Role of Research in Design & Packaging Moderated by John Silva, President & Creative Director, DuPuis |
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| 2:30 | Raising a Creative Culture: What we can Learn from Nature and Nurture Ellen Craven, Design and Innovation, Kraft Foods |
Integrating Research for the Best Package Design Outcome Stuart Bedford, Dir. New Business Development, Sherwin Williams |
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| 3:15 | Leading Creative Collaboration to Make ideas and People Grow Paul Natorp, Natorp, Co-founder, Creative Leadership Program, The KaosPilots | Building Consumer Engagement Through Insight Driven Retail Design Ales Kernjak, Head of Global Store Concept, PUMA Retail AG |
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| 4:00 | Networking Break | ||
| 4:30 | Main Conference Begins: Kickoff Keynote Open to All Attendees
These Are Game Changing Days Tom DeBlasis, Global Design Director, Nike | 5:15 | Conclusion | 5:15 | The Annual Welcome To FUSE Cocktail Reception hosted by CIULLA Buses Depart Immediately Following FUSE |
Thursday, April 19, 2012
| 8:00 | Registration | |
| 9:00 | Welcome to FUSE Debbie Millman, Author, Host of Design Matters & President, Design, Sterling Brands Cheryl Swanson, Principal, Toniq | |
| 9:45 | Imagine Jonah Lehrer, Author of How We Decide: The New Science of Decision Making & Imagine | |
| 10:30 | Networking Break | |
| 11:00 | Remembering What We Know Maggie Macnab, Designer, Macnab Design, Educator, UN M and Santa Fe University of Art and Design; Author, Design by Nature and Decoding Design | |
| 11:45 | A Move From Multi–to Inter–Disciplinary Design Vince Voron, Head of Design, Coca-Cola North America (and former Apple Sr. Industrial Design Manager) | |
| 12:30 | Lunch | |
| 2D: Graphic Design & Creative | 3D: Industrial & StructuralDesign | 4D: Digital & Interactive | Brand Strategy | |
|---|---|---|---|---|
| 1:45 | Purpose Inspired Design Amy Brusselback, Beauty Design Director, Procter &Gamble |
OPEN SESSION |
Designing For Devices: Creating Brand Appropriate Device Experiences Paul Schrynemakers, Creative Director, Digital Media & User Experience, Rodale Inc |
Unifying Design,Architecture & Communications to Drive A Consistent Brand Experience Globally Jon White, Marketing Director, Kimberly-Clark Europe, Simon Preece, Group Client Service Director and Founding Shareholder, Elmwood |
| 2:30 | How Valspar Challenged Convention and Fulfilled Its Brand Promise Through Design Michael Watson, Global Managing Director, Valspar Corporation Ronald de Vlam, Global Managing, Partner, Webb deVlama |
Bringing Structural Innovation to Life: Who is My Customer? Guido Schmitz, Head of Packaging and Technology Innovation, Bayer Health Care |
Using Imagination to put Data to Work Camille Kubie, Director, Global Brand & Design, GE |
Bottling A Brand: How Food Network Successfully Launched a Wine Collection Lia Buffa, Vice President, New Business, Food Network |
| 3:15 | Networking Break | |||
| 3:45 | Developing a New Global Design System for a 100 Year Old Brand Teresa Lindsey-Houston, Global Marketing, Kellogg's Eric Zeitoun, President & Marcus Hewitt, Chief Creative Officer, Dragon Rouge |
Driving Business Growth With Packaging Innovation Garry Kohl, Senior Director Packaging R&D, PepsiCo/Frito-Lay |
Complicated Stories: Building Digital Brands in an Expanding Universe David Womack, Creative Director, Interaction Design, R/GA |
Simple and Engaging ways to Bring Your brand to life Kim Chisholm, VP Marketing, Mrs. Meyer's Clean Day |
| 4:30 | Rebranding a Classic Arem Duplessis, Design Director,The New York Times Magazines |
Communicating Brand Essence & Translating Brand Experience Through Structure Sid Ramnarace, Vice President of Design Experience and Strategy, Lifetime Brands , Inc. |
This session will be delivered by Interbrand | Expanding the Kingdom Building a Cohesive, Relevant and Differentiated Brand Experience Across 28 Countries Jose R. Costa, VP, Marketing Latin America and Caribbean, BURGER KING® CORPORATION |
| 5:15 | FUSE Annual Cocktail Soiree | |||
| 7:45 | Morning Coffee | |
| 8:15 | Years of Original design: Design as a Core Value Steven Frykholm, VP & Creative Director, Herman Miller | |
| 9:00 | Designer Spotlight Mathieu Lehanneur, Industrial Designer, Interior Architect & Global Design Rising Star | |
| 9:45 | the Art of Choosing |
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| 10:30 | Networking Break | |
| 11:00 | The Message is the Bottle Jason Foster, Founder, Replenish Bottling, LLC | |
| 11:45 | Telling Stories That Don't Suck Joe Sabia, Digital Producer and Creative Consultant | |
| 12:30 | Lunch | |
| 2D: Graphic Design & Creative | 3D: Industrial & StructuralDesign | 4D: Digital & Interactive | Brand Strategy | |
|---|---|---|---|---|
| 1:30 | Changing the Diaper: The Case of the Little Snugglers Julie Paveletzke, Scientist, Kimberly Clark and Nicki Gondell, Principal, Trend House |
Translating Brand Connection Through Form Justin Coble, Industrial Design Manager, Mars Chocolate North America |
Maintaining Brand Look & Feel Across Digital Media Steve Mummolo, Creative Executive, NFL Digital Media |
Pulling Wellknown Brands Back From the Brink and Unlocking their Potential Rick Cutler, Director Marketing, Pert Plus, Infusium 23, Sure and Brut at Idelle Labs |
| 2:15 | Hot Wheels: Thrilling Vehicle Experience Felix Holst, VP Wheels, MATTEL Neil Stevenson, Design Director, HIDEO |
Designing Emotion into Toys: The Future of Empathetic Machines Caleb Chung, Creator, Inventor, PLEO, FURBY |
When Brands Are Friends: Creating Digital Content Brady Voss, UX & Interaction Designer, Microsoft Windows Phone |
HMarketing Unlearned Anthony R. Albanese & Sam Swartz, Duke Cannon Supply Co. |
| 3:00 | 3 Pillars of Successful Product Launch: A Sally Hansen Salon Effects Case Study Soo Hyun Kang, Senior Designer, Coty Beauty US |
Quantifying the Value of Digital Brand Initiatives | The Reset: Reinventing Chris Acker, Design Program Manager, Windows Phone |
Brand Reputation Management: Keeping Brands Fresh & Relevant Erick Dickens, Director of Product Marketing, LifeLock |
| 3:45 | Back to the Future David Turner, Designer & Co-founder, Turner Duckworth | 4:30 | Conclusion | |
