MONDAY 05.19.08 // PRE-CONFERENCE WORKSHOP OPTIONS

All You Ever Wanted To Know About The Front End Of Innovation (FEI)

An extended practical primer workshop for new practitioners and managers of innovation, and for those seeking to expand their role in innovation.

Geoff Waite
Vice President & Doug Wilson, Vice President -
SAGENTIA INC

Simon Karger
Director of Innovation & Technology Management-
SAGENTIA INC

Dan Edwards
Director of Innovation & Technology Management -
SAGENTIA INC

Forecasting and Managing the Economic Value of Innovation:

Best Practices for Achieving Superior Revenues and Profits

David Matheson, PhD
President and CEO/ Founder, SMARTORG INC.

Changing the Organization’s DNA for Faster and More Profitable Innovation

Greg Stevens
President, WINOVATIONS, INC.

Ask the Right Questions the Right Way:

Getting the Most Out of Your Customer Interactions in the Fuzzy Front End

Gerry Katz
Executive Vice President, APPLIED MARKETING SCIENCE, INC.

John Mitchel
Principal, APPLIED MARKETING SCIENCE, INC.

Best of the Best: Top Quartile Practices in the Front End

Peter A. Koen
Associate Professor, Director of Consortium for Corporate Entrepreneurship, STEVENS INSTITUTE OF TECHNOLOGY

Using Customer Value to Maximize Return on Your Innovation Dollars

Sheila Mello
Managing Partner & Wayne Mackey, Principal, PRODUCT
DEVELOPMENT CONSULTING, INC