WEDNESDAY 05.21.08 // BREAKOUT TRACKS

PANEL DEBATE: Finding The Next Big Thing – The Anatomy Of A Breakthrough (Part 2)

(Chairs: Geoff Waite, SAGENTIA & Anne Orban, INNOVATION FOCUS)

1.45 Background & Framework

1:55 Academics

Gina O'Connor for Pasteur: “Grabbing Lightning: Breakthroughs cannot be scheduled, but…”

Peter Koen for Newton: “When do you structure the Front End? Understanding the incumbent’s strengths and weak links”

2.30 OCI Winners

Anthony Reese for Newton: ”Cadence & Flow - A fuzzy front end that’s not so fuzzy”

Kurt Swogger for Pasteur: “It’s the People not the Process to do New Business Development”

3.10 Corporates

Carlos Barroso for Pasteur: “Recipe for Breakthough: 1 cup Global Innovation; 1/2lb Local Insight; 1 Epiphany at a time”

Tim O'Brien for Newton : “Luck is what happens when preparation meets opportunity”

3:50 Key learnings, the anatomy and the winners!

Understanding Customer Needs -China, India and Brazil

(Diane Scheurell Ph.D., S.C. JOHNSON & SONS & Mary Ellen Vicksta, Innovation Pioneer, KIMBERLY CLARK)

1:45
The Global Emerging Consumer Revealed

Rebecca Strong & Michael Kottek, Innovative Consultants, KIMBERLY-CLARK CORPORATION

2:30
Clarifying Asia: Confucius + Complexity + Contrast = Asian Cultural DNA

Gordon Bruce, GORDON BRUCE DESIGN LLC

3:15
Making a difference in India: Implementing Consumer Insights in novel ways.

Mehmood Khan, Global Leader of Innovation,
UNILEVER

User Experiences for Service Innovation

(Peter Lawrence, Chairman, CORPORATE DESIGN FOUNDATION & Christina Brodie, Lead Principle, PRTM)

1:45
Elevating User Experience in a Engineering- Centric Culture

Margaret Gould Stewart, User Experience Mgr, Consumer Products, GOOGLE

3:15
Unlocking the Mystery of Innovation in the 21st Century

Suzanne EL-Moursi, Principal - Design Researcher/User Experience Designer, Global
Design Group, GE HEALTHCARE

Innovative Innovation: New Approaches to Ideation

(Chair: Brad Kullberg, Vice President, Corporate Business Development, POLAROID CORPORATION)

1:45
IdeaExchange: Microsoft’s story of a
successful launch initiative

Randy Granovetter, General Manager, Innovations, MICROSOFT

2:30
Campbell’s “M’mm M’mm good” Innovation
Engine – How 500 Consumers’ Non-stop Ideas Are Filling the Innovation Pipeline Faster

Adrian Bing-Zaremba, Director of Marketing
Research & Innovation, CAMPBELL SOUP
COMPANY

3:15
Engaging Employees in Innovation with No Budget

Alexa LeMoine, Associate Manager of Innovation, Team Tomorrow, WD-40 COMPANY

Innovation Thought Leaders

1:45
Innovation Through Biomimicry at Interface

John Bradford, VP of Operations and R&D, INTERFACE

2:30
Innovative Online Research Methods That Help Drive Better New Product Innovation

Brendan Light, Vice President, Research
Strategy & Development, BUZZBACK MARKET RESEARCH

3:15
The Answer IS in Left Field

Tom Venable, Executive Vice President of Sales
and Marketing, INNOCENTIVE, INC.