Where does innovation actually come from?
It all starts with dreams. From these dreams, comes the magic. And from the magic, we move to vision, strategy, and new product development. DisneyWorld is a truly unique place to identify trends in their infancy. In the world of trend-identification, Disney is on the forefront of not just recognizing them, but also in helping to establish them. By exploring the park with us you will have a rare opportunity to discover this whole new, magical world of trends. The question then becomes, how will we act on them?
*This is limited to 20 participants on a first come first serve basis.
Steven van der Kruit, Creative Director & Visionary, Firmenich Perfumery
Mikel Cirkus, Global Director, Conceptual Design, Firmenich Flavors
| 11:15-12:15: | Monitoring Global Trends: A Revolutionary Approach to Predict the Future |
| 2:15-1:15: | Luncheon for Participants |
| 1:15-4:45: | Disney World Trenz®Walking Excursion |
| 4:45-5:30: | Excursion Round Up & Trend Implementation Summary |
WHAT: The power of trends is in the application of deep cultural insights to real business challenges and solutions. To succeed in today's consumer landscape, we must blend art and science to spot the trends and quickly translate the trends into actionable strategic opportunities. "Cool Hunting" to identify these trends results in culturally relevant business opportunities, from branding to product development to delivery.
WHERE: As "cultural anthropologists", we'll go on a voyage of discovery into the world of dreams- exploring Walt Disney World's Magic Kingdom, while incorporating our tracking skills of slowing, looking down, and expanding perceptions to generate new insights and creative thinking.
WHY: Most information, in whatever form, is reaching us with a delay (and transformed) of half a year. But we live in a world where the 'speed of change' is ever accelerating. In order to signal change or trends, one has to detect them in their embryonic state. Most of us in the decision-making field are disconnected with the outside world and are visually 'handicapped'…
How: Firmenich's 'Trenz®Walking' is an unique system to detect trends in their infancy (mostly 3-4 years before they globally manifest themselves). It allows not only to signal the new early, but also to reveal the process of change/trends.
*TrenzWalk will sell out. Reserve your spot now."