Above, FEI Zurich attendees debate onstage as they compete to have the winning idea at the conclusion of the
“Connect Meaningfully” activity.
THE PARTNERSHIP CONTINUES
As IIR sets the stage for the next generation of conference experiences, we are committed
to partnering with the best in the world to help you make meaningful connections with
significant output. We are incredibly excited to continue our partnership with Seek, Inc for
the Connect Meaningfully Through a ChallengeTM experience.
Seek is the boundary-pushing innovation boutique that delivers transformative ideas and
inspiration anchored in raw consumer empathy. Like FEI, Seek believes in releasing the full
potential in people as well as in cultivating big ideas.
ABOUT THE 2013 CHALLENGE - HOW IT WORKS!
Experience first-hand the power that comes from the intersection of collaboration based on
content and friendly competition! Throughout the event, the dynamic group of attendees
comes together to produce real solutions to real challenges – including Creating an
Innovation Culture, Creating a Sustainable Innovation System, The Balance of Time, and
Design Thinking. Attendees will form teams on the subject area that is the greatest personal
challenge for themselves, and work together through a four part process where the teams will
DEFINE (identify the top 3 challenges your team wants to address), DESIGN (create a guide
outlining each of the 3 challenges), DEVELOP (prepare your final output), and DELIVER
(present your challenges and solutions to your peers). The final two winning teams (as voted
by your conference peers) will face off on stage and present in front of the entire group.
It sounds easy enough- but creating an
innovative culture is one of the most
difficult tasks in business today. This
challenge area covers “people” and
topics within are risk taking, buy-in,
empowerment, co-creation, and the
overall ecosystem for innovation.
Create a Repeatable
Innovation should not be a one-off
endeavor. This challenge area will tackle
topics around process and invites
diversity of methodology and
technology to make innovation
sustainable in your organization.
Whose job is design?
Everyone’s. This challenge area explores
topics like incorporating design into the
front end process, curating an
environment that supports and
The Balance of Time
Who doesn’t feel there are
too few hours in the day? This challenge
area will look at topics like doing
more with less, prioritization, idea
management, portfolio management,
and balancing short and long