| Track - Wednesday
WEDNESDAY, 29th FEBRUARY
MAIN CONFERENCE DAY ONE BREAKOUTS
Choose from 3 Concurrent Tracks
| TRACK 1: FAIL FORWARD
CREATE A CULTURE OF CONTINUOUS LEARNING |
| 13:30 |
The Freedom to Innovate, and Why Corporations Should Consider
Having a Separate Research Team
Alfred Yoakim, Nespresso R&D Leader, Nestlé System
Technology
Center |
| 14:00 |
Embedding Innovation Excellence in Your Business
Klaus Schnurr, Chief Executive, Pure Insight |
| 14:30 |
The Art of Innovation Management
Hein De Keyzer, Chief Executive Officer,CogniStreamer |
| 15:00 |
Close of Culture Track |
| TRACK 2: PROFIT AND PURPOSE
ALIGNING SUSTAINABILITY AND BUSINESS OBJECTIVES |
| 13:30 |
Achieving Success with Idea Management: Three Great Case Studies
Jesper Müller-Krogstrup, Co-Founder and Partner, Nosco |
| 14:00 |
Creating Shared Value for Business, People and Society
Prof.dr.ir. Elke den Ouden, TU/e-Industrial Design, Philips Innovation Author, Innovation Design: Creating Value for People, Organization
and Societyand Society |
| 14:30 |
Implementing Sustainability in the Design Innovation Process
Eric Pass, Director, Member of the BOD, Corporate Planning & Communications, Nitto Europe NV
Elli Verhulst, Researcher and Lecturer, Artesis University College
Antwerp, Department of Design Sciences |
| 15:00 |
Close of Sustainability Track |
| TRACK 3: DESIGN THERAPY
ENHANCING LIVES... IMPROVING BUSINESS |
| 13:30 |
Design as the Pathway to Innovating the Organization
Pamela Mead, Director of User ExperienceTelefonica |
| 14:00 |
ACADEMIC PERSPECTIVE:
Rethinking the Relationship Between Producers and Consumers:
Designing with People at the Front End
Jeremy Myerson, Director, Helen Hamlyn Centre for Design, Royal College of Art
| 14:30 |
CORPORATE PERSPECTIVE:
Re-Thinking the Consumer/Producer Relationship Part 2
- Cees van Dok, User Experience Design, TomTom
- Hari Nair, Global Director, Advanced Concept Design, Whirlpool
- Stefan List, Head of Industrial/Advanced Design, Cabin Innovation & Design, Airbus
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