Summit

MONDAY, 27th FEBRUARY: Preconference Summits
Choose from 3 Concurrent Summits
Future Trends Innovation Management
SOCIAL MEDIA SUMMIT: THE INTERSECTION OF CUSTOMER AND WEB 2.0
8:45 Welcome from Track Chair
9:00 The Social Media Experience: New Barriers are Fading
Floris Regouin, Social Media Strategist, Philips Consumer Lifestyle
9:45 Socially Synergistic Enterprise: Balancing Internal & External Collaboration to Improve Innovation
IBM
10:30 Morning Networking & Refreshment Break
11:00 Participatory Service Networks: The Shift to Distributed Value Co-Creation and Exchange
BBVA, Claro Partners
11:45 A Culture Based on Trust, Not Control: Using the Power of the Crowds
Maarten Korz, Innovation Manager, Rabobank
12:30 Lunch
13:45 Social Media, Innovation and Digital Re-Invention & Evolution
Dinis Guarda, Founder and Director Timizzer.com,
Guest Lecturer Copenhagen Business School
14:30 Human Scale: The Power of Social Engagement to Transform Business Models and Unlock Hidden Value
David Armitage, Head of Enterprise Initiatives, Corio>
15:45 BMW i Brand: Design Language and the Future of Mobility
Benoit Jacob, Head Designer, BMW i Brand, BMW
17:00 Close of Monday sessions


Social Media Innovation Management
FUTURE TRENDS SUMMIT: FINDING THE NEXT VIBRANT ECOSYSTEM
8:45 Welcome from Track Chair
9:00 Megatrend Survey: Swiss SME's Successful through Innovation
Nicole Brändle Schlegel, Head Industry Analysis, Credit Suisse
9:45 From Megatrends to Business Impact
Bayer MaterialScience AG
10:30 Morning Networking & Refreshment Break
11:00 Open Strategy: Using Wisdom of the Crowds for Identifying Future Trends
Volkswagen
11:45 Trends & Innovation: The Perfect Match
Diana V. Carrico, Professional Trends Researcher, Creative Director, Lpdesign
12:30 Luncheon for Monday Summit Participants
13:45 Humanity in Every Touchpoint of Your Brand
Jean-Marie Shields, Global Trend Manager, Starbucks Coffee Company
14:30 On the Brink of The Networked Society
Patrik Regårdh, Head of Strategic Marketing, Ericsson
15:15 Afternoon Networking & Refreshment Break
15:45 BMW i Brand: Design Language and the Future of Mobility
Benoit Jacob, Head Designer, BMW i Brand, BMW
17:00 Close of Monday sessions


Social Media Future Trends
INNOVATION MANAGEMENT SUMMIT: MAKING INNOVATION SYSTEMATIC
8:45 Welcome from Track Chair
9:00 How Does Google Stimulate Internal Innovation to Serve Users and Clients?
Patrick Warnking, Country Manager, Switzerland, Google
9:45 Tilting the Odds for Breakthrough Innovation
Rob Wilkinson, Director, Innovia Technology
10:30 Morning Networking & Refreshment Break
11:00 Nurturing and Graduating the Best Innovation Ideas in an Efficient Manner
Francois Bertero, Strategic Marketing Manager, Dow Corning
11:45 Igniting Latent Creativity: Surprising Stories from Within Corporate Innovation
Mike Hatrick, Innovation Manager, Swisslog Warehouse & Distribution Solutions
12:30 Luncheon for Monday Summit Participants
13:45 Innovation Management – From Assessment to Action: The European Union IMP³rove Initiative
Eva Diedrichs, Senior Consultant, A.T. Kearney GmbH
14:30 Nurturing a Culture of Innovation in a Dynamic, Flexible, Global Organization
Gruppo Campari
15:15 Afternoon Networking & Refreshment Break
15:45 BMW i Brand: Design Language and the Future of Mobility
Benoit Jacob, Head Designer, BMW i Brand, BMW
17:00 Close of Monday sessions





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