Strategyn is an innovation consulting firm with a solid 20-year track record. Our patented innovation process, Outcome-Driven Innovation® (ODI), transforms the popular jobs-to-be-done innovation theory into the world's most powerful innovation process. We have generated billions of dollars in equity value for our Fortune 500 clients.
Founded in 1991 by Tony Ulwick, Strategyn’s Outcome-Driven Innovation has an innovation success rate of 86 percent. Using our process, companies have been able to create winning products, lower development costs, and get to market quicker. Strategyn is based in San Francisco, California with offices around the globe. Strategyn.com