KEYNOTE SPEAKERS

At FEI 2009, attendees were amazed with a showcase of the newest BMW concept car.
Well, we have a special surprise in store for you during this session at FEI 2012! Check the
website (www.iirusa.com/feieurope) for special updates on this session.

In the next decade a more "normal" balance will be restored in the world economy. This might feel "uncomfortable" for people in the West in general, or even multinationals with deep Western roots, as it means not only giving up "power", but also having to embrace a reality that western "values" and "thinking patterns" are NOT what everybody aspires to. Within that reality, winning in the developing Eastern Markets is key – and within this innovation is fundamental. This session covers a simple framework of lesions learned during 10 years of innovation work in China – where, although culture is really different, it can be harvested for actual superior innovation. It might be less "predictable" vs. a more linear Western innovation process, but it might be superior if you are searching for "disruptive" new products or services.

Alberto Alessi, the third generation to lead his family's iconic design factory, has been described as the 'manufacturing maestro' and the 'godfather' of Italian product design, having collaborated with some of iconic designers including Norman Foster, Frank Gehry, Jaspar Morrison, Philippe Starck and Michael Graves. Alberto discusses how to sustain innovation over decades by making use of some qualities that are more and more rare in industrial culture today, such as sensibility, intuition, and the desire to accept a bit more risk- to work and to live close to the borderline, which divides the area of the possible and the area of the not possible.

In an increasingly pressured healthcare environment governments, payers, clinicians and patients are seeking greater value from limited healthcare resources. As a consequence there has been heightened interest in risk sharing models as a strategy to facilitate commercialization and access to innovative therapies. This presentation outlines the different approaches being employed in diverse geographies, the challenges of designing and implementing such programmes as well as the successes and learnings based on contemporary experience of such risk sharing models.

The ability to invent and implement new business models separates leading companies from followers.
In this hands-on and interactive talk, best-selling author and entrepreneur Alexander Osterwalder will show you how to use the
Business Model Canvas, a practical method to come up with innovative business models. After this session you will master the
basics of how to design, evaluate and test innovative business models. Alex's method is based on his most recent book
Business Model Generation.

Performance based on sustainability will be the key driver of innovation in the years to come with the magnitude comparable to that of the Industrial Revolution. Sustainability-based performance will establish a new quality standard on a worldwide level and an achievement currency for innovative sustainable consumption. The strategic commitment to sustainability drives innovation, which drives performance. Not merely in the sense of ´green´ products, but in the sense of offering added value with smarter consumer-relevant solutions that link high-performing product quality to the shared responsibility of producers and consumers – the new green is blue (Quality & Responsibility). Sustainability is a competitive edge, and those who realized this early on have a competitive advantage – as innovation leaders and agenda setters for new global benchmark quality standards.