2007 Agenda at a Glance


Agenda-at-a-Glance • Monday, 28 January 2008 - Pre-Conference Day


Customer Driven Innovation Symposium B1Half-Day Workshops
9:00Opening Remarks From Chairs: Peter Meier & Eric Peeters9:00 - 12:00 • Morning Half-Day Workshops (Pick One Of Three)
9:15Keynote: From Transactions To Brands; A Customer Driven Business Model For The Service Industry
Mike Jannini, Executive Vice President & General Manager, Global Brand Strategy And Innovation, Marriott International
B2.Best Of The Best: Learn Top Quartile Practices In The Front End
Peter Koen, Associate Professor, Director Of Consortium For Corporate Entrepreneurship, Stevens Institute Of Technology
10:00Unarticulated Customer Needs: Customer’s Voice Versus Their Real Desires
Dr. Peter A. Meier, MD, Manager Discovery Programs, Ethicon A Johnson & Johnson Company
B3.The Path Toward The Open Enterprise: A New Perspective For Smes
Sergio Campo Dall’orto, Politecnico Innovazione
Massimo Merlino, Università Di Bergamo
Paolo Zanenga, TWG Consulting
10:45Networking BreakB4. Breakthrough Idea Generation -A Roadmap For How To Implement Starting Tomorrow
David Percival & Christina Brodie, Director & VP Innovation Practice, PRTM
11:15Energizing Growth Through Predictable Innovation
Tony Ulwick, Author, What Customers Want: Using Outcome-Driven Innovation To Create Breakthrough Products & Services
13:00 – 17:00 • Afternoon Half-Day Workshops (Pick One Of Three)
12:00

Lunch

B5.Harnessing Business Model Innovation For Transformative Growth
Mark Johnson, Chairman And Co-Founder, Innosight LLC
13:00Delivering Quantitative Insights From Qualitative Research
Matthew White, Head Of Innovation And Technology UK, Sagentia Ltd
B6.What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Chris Lawer, Managing Director, Strategyn Uk
13:45Core Knowledge In Technology Innovation: Users Have Needs They Don’t Know About And Can’t Tell About But Only Experimental Research Reveals
Rune Nøragerm, Design Psychologist, Ph.D.-Fellow., Aarhus University / Bang & Olufsen
B7.

Half-Day Multi-Speaker Workshop –Product Life Cycle Management - Digitalization of the Front End
1. Case Study: Virtual Technologies Ms. Dagmar Chlosta VP Business Solutions and Research, adidas

2. Case Study: How Software Improved Professionalism, Discipline, And Business Results In Product Innovation
Cornelius Bossers & Barbara Keszegh, International General Managers; Product Categories, Freudenberg Household Products/Vileda

3. Customer Case Studies: Driving innovation with integrated software Solutions
Per Högberg, CEO, C-Business AB & Arend Weil, Business Development, SAP

4. IBM Innovation Jam 2007
Mr. Dr. Erich Ruetsche from IBM Global Research, Zollikon Switzerland

14:30 The Voice Of The Customer Vs. The Thoughts Of The Customer
Nigel Clarke, Director, Europe And International, Synectics Ltd
15:15Networking Break
15:45 Involving Key Customers In Prototyping
Boris Batke, Manager Research & Development, Ethicon, Division Of J&J
16:30Using The Voice Of The Customer To Drive Innovation In A B2b Environment– Practical Tips, Dos, And Don’ts
Mike Croghan, Director, Innovation Design, National Starch & Chemical Food Innovation

Tuesday, 29 January 2008 • Main Conference Day 1

8:00Opening Remarks & Lego Build
Chairman: Peter Koen, Stevens Institute Of Technology
8:30 Global Innovation: Bridging Cultural Differences
Dr. Dieter Geppert, Managing Director, LG Electronics Inc./LG Technology Center Europe
9:302008 Front End of Innovation Champion –
David McQuillen, Customer Experience Client Insight Management, CREDIT SUISSE
10:00Networking Break
10:30Develop Breakthrough Innovation Capabilities
Rob Shelton, Co-Author, Making Innovation Work, PRTM Management Consultants
11:15Collaborative Networking Activity
This activity will bring together the collective knowledge and expertise of all speakers and delegates.
12:30Luncheon

Concurrent Breakout Sessions Begin
Breakthrough Innovation Culture & Collaboration Service InnovationThought Leaders
13:45

Think Different: 1000 New Ideas In 5 Weeks!

Infineum UK

Balanced Innovation Management And Its Global Implementation Within Siemens It Solutions And Services
Siemens IT Solutions and Services
Making Innovation Tangible In An Intangible Industry
Allianz Se
Identifying Future Growth Opportunities
Innovaro
14:30
Generate Breakthrough Concepts And Ideas
Reed Elsevier Group plc
Giving People Wings – Innovation Cultural Transformation
Bombardier Aerospace
Service Innovation Based On The Tomtom Product Platform
TomTom
Navigating From Innovation Theory To Practical Implementation
Sagentia Gmbh
15:15 Networking Break
15:45
Philips Front End Innovation Processes
Philips
Managing Ambidexterity -
Amcor Flexibles Raackmann
Service Innovation: Challenges For An Electricity And Gas Utility
EWE AG
Managing Ideas: The Basics To Mastery
Imaginatik
16:30
Reducing The Time To Market For Rapid Development
Eurocolor Digital Gmbh & Co
Finding The Right People: The Role Of Human Resources
Henkel

Innovation Spirit In A Global Firm
Deutsche Bank
Variation of properties for new and improved functionalities
Creax
17:15 Cocktail Reception: Sponsored by SAGENTIA

Wednesday, 30 January 2008 • Main Conference Day 2

8:30Opening Remarks
8:45Green Innovation & Biopower
Kjell Ac Bergström, Executive Director, General Motors Powertrain, Sweden
9:45Identifying New Market Trends – panel discussion
Martin Ammann, Innovation Manager, Manner & Co
Johann Fueller, Assistant Professor Of Marketing, Innsbruck University School of Management
Ruud van Vessem, Vice President, Philips Applied Technologies
10:45 Networking Break
11:15Methods For Developing New Products That Customers Predictably Will Buy
Clayton M. Christensen, Author, Robert And Jane Cizik Professor Of Business Administration,
Harvard Business School
12:45 Luncheon
14:00Using Innovation to Win New Markets
Simon Woodroffe OBE, Founder Of Yo!
14:45Networking Break

Concurrent Breakout Sessions Begin
Design ThinkingGreen Innovation & Reducing
Your Carbon Footprint

Leading Techniques and ProcessesThought Leaders
15:15
Design Driven Innovation The Bang & Olufsen Way
Bang & Olufsen
The Ecover Concept: A Trend Or The New Standard For Business?
Ecover
Dsm : Open Innovation In Practice
DSM Innovation Center
How To Focus Your Innovation On The Best Bets For Your Business

Hallmark International
16:00
Design Driven Innovation: Innovate The Meaning Of Products Through Cultural Interpreters
Milan Politecnico
OPEN SESSION:
If you would like to speak during this session please contact Jfiner@iirusa.com
Idea Management As An Enabler Of The “Pull” Business Model
Pfizer
Leveraging the Internet to Drive Innovation-Focused Market Research
BuzzBack Market Research
16:45
Design Driven Approach For Everyday Products
Barilla
Cradle to Cradle: Remaking the way we make things
Cradle to Cradle
Invention On Demand - The Y! Method
Honeywell International
Critical Factors for Successful Implementation of Portfolio Management
Campina Innovation

Thursday, 31 January 2008 • Morning Half Day Academic Workshop

8:30 Workshop Begins
1.Profiting From User Innovativeness: The Research Program Of The User Innovation Research Initiative Vienna
Prof. Nikolaus Franke, Vienna University Of Economics And Business Administration, Institute
For Entrepreneurship And Innovation And User Innovation Research Initiative
2.Bridging Mass Customization And Open Innovation
Frank Piller, Co-Director The Smart Customization Group At M.I.T. & Professor Of Innovation
Management, RWTH Aachen University
3.Developing Breakthrough Innovation Capabilities In Established Businesses
Axel Rosenø, Ph.D. Assistant Professor, Copenhagen Business School
4.Innovation Field Orientation, Innovativeness And Firm Performance
Soren Salomo, Karl-Franzens University
5.How To Use Analogies To Develop Breakthrough Innovations
Prof. Dr. Cornelius Herstatt, Technical University Of Hamburg, Institute Of Technology And
Innovation Management
6.Roundtable Discussion & Q & A Session
12:30 Conclusion of Academic Session