Innovation managers these days find it difficult to fight for the budget and the relevance of innovation within a large corporation. How do you sell-up your idea to ensure buy-in, commitment, and follow-through from senior leadership?

All too often, conferences become simply a platform for presenting what's already been done. Case studies from different companies share what has and hasn't worked.

While IIR conferences continue to recognize the value in this format, our conferences have evolved into a platform for creating future practices by putting the experience to work. Utilizing the combined intelligence of the participating group, the conference truly acts as a catalyst to change.

Each year, IIR partners with a top innovation company, using their skills and unique approach to lead a session we call "Connect Meaningfully Through a Challenge™."

This intellectual property will be owned by the event and all those participating for future use by attending companies. By leveraging the collective wisdom and experience of the uniquely qualified professionals in attendance at an event, IIR attendee-sources™ the congress to problem solve on-site and in real time.

The approach is structured, facilitated and focused on an overarching common and timely industry challenge. Throughout the event, the dynamic group of attendees come together to produce real solutions through co-creation. This proprietary approach involves collaborating through brainstorms, problem
solving exercises and prototyping sessions. The results are published, trademarked and
distributed to all participants.