YiTK Newsletter #5

Youth & Family IN THE KNOW E-Newsletter

Welcome to the YOUTH & FAMILY IN THE KNOW

JANUARY E-NEWSLETTER

This monthly dose of factoids that does just what it says - helps get you IN THE KNOW.   It's a quick read - fun stats about your target market: KIDS, TWEENS, TEENS, Parents & the Family Unit.  If you'd like to send to your friends, colleagues or contacts please forward them this e-newsletter to subscribe. 

STAY TUNED FOR NEXT MONTH'S ISSUE!

 KIDS

DID YOU KNOW?

• The amount of time children are spending in front of a television is at an 8-year high! 2-5 year olds spend about 32 hours a week in front of the TV, while kids aged 6-11 watch about 28 hours per week.¹

• While the amount of time children spend absorbed in new media (including the Internet and video games) is increasing, the amount of time spent with the traditional mediums (television, print and music) has remained steady.² 

 TWEENS/TEENS

DID YOU KNOW?

• The average young person in America (ages 8-18) will spend about 7 1/2 hours a day on smart phones, computers, in front of a television or on another electronic device. ³

• Many young teens (12-14 years old) are taking multi-tasking seriously - while doing homework just about half watch television and almost 20% are on the Internet.⁴

 PARENTS

DID YOU KNOW?

• 35% of parents will play video games with their children, 47% of them being women.¹

• Parents watch more television than their children - Mothers will spend about 42.95 days in front of the television, compared to a father's 37.05¹

GRANDPARENTS

DID YOU KNOW?

• In the last 5 years, the number of people 65 and older who use the Internet on a regular basis increased 55% to 17.5 million seniors. ¹

FAMILY INSPIRATIONAL QUOTE:

"In every conceivable manner, the family is link to our past, bridge to our future."

- Alex Haley

Sources for above:

© Institute for International Research 2009.

Institute for International Research

708 Third Ave, 4^th Floor

New York, NY 10017

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