Key Themes and Topic Areas

Anticipate and Create The Next BIG THING!

SOCIAL MEDIA

• The opportunities available through the use of social media
• The risks inherent in using social media as a research platform
• Creating an overall strategy for your social media program
• Social Media Measurement
• Social Ecosystems That Ignite Audiences
• Using social media to reach mom

INSIGHTS/RESEARCH

• How kids influence the purchase decision
• Making Meaning of immersion data
• Family 3.0: Rethinking the American Family
• Understand changes in family dynamics
• The role of technology in a kid’s life
• Tapping into the anthropological analysis

BRANDING/MARKETING

• Developing  effective model to increase the active participation of your brand
• Mitigating risk in conversational marketing
• Mobile Marketing- Where Your Consumers Are
• Communicating new product offerings on a very limited budget
• Connecting your Brand with the Next Generation of Viewers
• Reaching  today’s urban youth consumers.

MORE….

• Lead your team to change the way they think
• New regulations and impact on blogging
• Exploring  white space