Agenda at a Glance
Agenda at a Glance for The Youth Marketing Mega Event
Main Conference Day One: May 11, 2010
| 7:30 | Registration and Coffee |
| 8:00–8:15 | Opening Remarks |
| 8:15–9:10 | Keynote: Leading A Culture of Innovation Sir Ken Robinson Author, Out of Our Minds: Learning to Be Creative and The Element: A New View of Human Capacity |
| 9:10–10:00 | Keynote: To Hell With Sustainability: Why Aim For Less Bad When We All Want More Good Colin Beaven, Author, Blogger, Activist, NO IMPACT MAN |
| Understanding Kids, Connecting with Parents | Keeping Up with Tweens and Teens | |
| 10:00–10:30 | Market Research and Shopper Insights: Integrating New Trends into Traditional Products to Grow Your Brand Holly Woodroof, Merchandise Manager, Wrangler Jeans | The Cool Quotient: What Makes a Brand Cool - Or Not? Rachel Geller, The Geppetto Group and Karen Radkowsky, The Geppetto Group |
| 10:30–11:00 | Market Research And Shopper Insights: You’ve Come A Long Way, Daddy: Connecting With The Modern Father Thomas Grayman, Sr. Director, Brand and Consumer Research, Spike TV | Creating Order Out of Anarchy: Building A Successful Social Media Marketing Program in a Corporate Environment |
| 11:00–11:20 | Speed Networking | |
| 11:20–12:00 | Grandparents as Key Purchasers You Can’t Ignore Jerry Shereshewsky, Chief GrownUp, Grown Up Marketing | Beyond Social Networks: Social Ecosystems That Ignite Audiences Kelley Styring, Author, In Your Purse: Archaeology of the American Handbag and In Your Car: Road Trip through the American Automobile |
| 12:00–1:30 | Lunch | |
| 1:30–2:00 | Family Fusion: Winning with the Whole Family: What Marketers Need to Know Jane Gould, Vice President, Nickelodeon Consumer Insights | Emerging Trends in Marketing & Research Kristin Luck, President, Decipher |
| 2:00–2:30 | How Co-Viewing, Media Usage and Kidfluence are Shaping Household Purchases Laura Baehr, VP Marketing- Kids Television, Corus Entertainment | Kidfluence vs. Moms and Dads as Decision Makers: How to Reach Both Leslie Armour, CEO, Youth Marketing Group, Agency of Record for Tween Brands (Justice), Strategic Partnership Marketing and Media Division |
| 2:30–3:30 | Interactive Scenario Planning: Innovate Your Segments, Not Your Channels | |
| 3:30–4:00 | Networking Break | |
| 4:00–4:30 | Glutino: Seeing the opportunity, meeting the need, & building a leading brand Jeff Canner, VP Marketing, Claridge Natural Foods | Innovation and Trends: Youthink! A Groundbreaking Approach to New Product Innovation Rachel Geller, Chief Strategic Officer, The Geppetto Group |
| 4:30–5:30 | Family Session Facilitated by Smartypants | |
| 5:30 | Cocktails and Conversation | |
Main Conference Day TWO: May 12, 2010
| 8:30–9:15 | Winning Her Wallet By Winning Her Mind Christopher Gray, Psy.D., VP, Shopper Psychology, Saatchi & Saatchi X |
| 9:20–10:20 | Keynote: 360 Degree Trend Panel: Trends Include Design, Technology, Global, Social And Cultural As Well As Consumer And Business Piers Fawkes, Founder, PSFK |
| 10:25–11:25 | Speed Networking II |
| 11:30–12:30 | The Future Generations and the Top Trends that will Affect us Most Jane Buckingham, Founder, Trend Forecaster, Trendera |
| 12:30–1:30 | Lunch |
| Understanding Kids, Connecting with Parents | Keeping Up with Tweens and Teens | |
| 1:30– 2:00 | Market Research and Shopper Insights The Family Portrait Jeff York, Senior Director, Audience Research, MTV Networks | Concerned, Connected & Plugged In Amy Henry, Vice President, Youth Insights, C&R Research |
| 2:00–2:30 | Innovating New Products or Services to Be Relevant to Families of All Ages Susan Lintonsmith, SVP, CMO, Red Robin | Innovation and Trends: Millennials Shifting Screens: Connecting your Brand with the Next Generation of Viewers Lin Dai, Vice President, Programming and Production/Alloy Digital, Alloy Media + Marketing |
| 2:30–3:00 | Integrating new trends into traditional products to grow your brand Cynthia Rapp, Vice President and Creative Director, Cartoon Network Enterprises | Innovation and Trends Cracking the Code on the Urban Market Erin Patton, Author, Under the Influence |
| 3:00–3:30 | The Anthropology of the Modern Family Donna Romeo, Group Manager, Strategic Insights, Frito Lay | Taking Stock with Teens Jeff Klinefelter, Piper Jaffray & Co |
| 3:30 | Conclusion of Conference | |