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Agenda Day Two
Agenda Day Two
Wednesday, June 11, 2008
| 8:00 | Morning Coffee |
| 8:15 | Day 1 Recap |
| 8:30 | Survey Techniques in Virtual Environments: Conducting Sofa and Face-to-Face Interviews in Second Life Mario Menti, Solutions Architect, GMI Diana Derval, Founder & Chief Executive Officer, DervalResearch Stokes Jones, Director, Foresight, Trends & People Research North America, Philips Design |
| 9:45 | Let the Creatives Create and the Markets Decide: Innovative Fuzzy Front End Research Solutions for Inspiring Marketing Ari Popper, President North America, BrainJuicer Sion Agami, Principal Scientist Engineer – Product Research Snacks & Beverages, Procter & Gamble |
| 11:00 | Engaging and Effective Online and Mobile Research Steven R. Lavine, President, Common Knowledge Research Services George Pappachen, Director, SafeCount |
| 12:15 | Lunch |
| 1:15 | Respondent Engagement: Essential for Quality Today and Continued Respondent Participation Tomorrow Bill MacElroy, President, Socratic Technologies, Inc. |
| 2:30 | Online vs. Offline: Do Method Choices for Ethnic Research have the Potential to Affect Overall Research Results and the Quality of Business Decisions? Thania Farrar, Director of Multicultural Research, TNS Natalie Mayor, Global Pantene Consumer and Market Knowledge Manager, Member of Procter & Gamble’s Corporate Ethnic Representation Team, Procter & Gamble |
| 3:45 | Tectonic Shifts in Market Research Simon Chadwick, Managing Partner, Cambiar |
| 4:30 | Chairman’s Closing Remarks |
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