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Agenda Day One
Agenda Day One
Tuesday, June 10, 2008
| 7:30 | Registration and Morning Coffee |
| 8:00 | Welcome from Chairman |
| 8:15 | Understanding Media Consumption Patterns in a Multi-Platform World: Applying Advanced Fusion Techniques to Demonstrate Media Brand Value Gina Pingitore, PhD, Chief Research Officer, JD Power and Associates Jim Collins, PhD, Senior Vice President, Mediamark Research Inc. Nick Plakoris, Executive Director, Research & Insights, Time, Inc. |
| 9:30 | Importance of Emotional Response Measurement in Marketing Research Jon D. Morris, PhD, Chief Executive Officer, AdSAM Marketing and Professor, University of Florida Barb Scherer, President, Engauge |
| 10:45 | Networking Break |
| 11:00 | Is it Time to Revisit "The Process?" Create a Standardized Survey that Meets Your Brand Teams' Individual Needs Brad Barash, Director of Research, Decision Insight Clare Rosinski, Senior Manager of Consumer Research, Fisher-Price Toys |
| 12:15 | Lunch and Focused Discussion Groups |
| 1:30 | Perceptual Responses vs. Behavioral Results Paul Borgese, Director of Ad Engagement, The Weather Channel |
| 2:45 | Networking Break |
| 3:15 | Quantifying Qualitative Data: Emerging Technologies for Analysis of Text Guy Jones, Founder and President, Island Data Corporation Steve Carter, Ph.D., Senior Director, Research and Product Development, eHarmony.com |
| 4:30 | Forging Strategic and Collaborative Vendor Relationships Jamin Brazil, Chief Executive Officer, Decipher Rian Van Der Merwe, Manager, User Experience Research, eBay |
| 5:45 | End of Day One |
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