The European Market Research 2006 Event
Day Three: Concurrent Track Sessions
Wednesday, November 15, 2006
| Please click title to view session of interest. To view more detailed information about these sessions, please Download our Brochure. | |||
| Best Practices | Gov/Social Research | Branding | Advancement in Trends |
BEST PRACTICES IN APPLYING MARKET RESEARCH |
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| 1:30 |
How to Measure Return on Marketing Investment Awais Malik, Head of Value Added Service, Mobilink |
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| 2:15 |
Market Research for the Small to Medium Sized Business, an in-house approach Lotwina Farodoye, Sales and Marketing Development Manager, PERCY DALTONS |
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| 3:00 | Refreshments in the Exhibit Hall | |
| 3:30 |
Convincing the Board of the Value of research Robin Birn, Global Marketing and Research Consultant |
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| 4:15 |
Marriage Guidance Counselling for Research Agencies and Clients Tom Peck, Head of Business Strategy, MCDONALD'S UK |
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GOVERNMENT/SOCIAL RESEARCH |
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| 1:30 |
Towards better practices in R&D – Case illustrating Governmental efforts in Finland furthering the ways of using knowledge Mika Waris, Director Marketing and Business Services, THE NATIONAL BOARD OF PATENTS AND REGISTRATION IN FINLAND |
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| 2:15 |
GuideStar UK – filling the information gap between charities and their stakeholders Les Hems, Director of Development and External Affairs, GUIDESTAR UK |
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| 3:00 | Refreshments in the Exhibit Hall | |
| 3:30 |
TBD |
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| 4:15 |
Marriage Guidance Counselling for Research Agencies and Clients Tom Peck, Head of Business Strategy, MCDONALD'S UK |
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BRANDING |
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| 1:30 |
Kingmakers- What are Consumers Thinking of Your Brand Right Now & Who are the Customers that Really Drive Your Brand's Health? Stephan Shakespeare, Joint CEO, YOUGOV |
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| 2:15 |
From Local to Global: The Challenge of Being Heard and Seen Evelyne Lejeune-Resnick, Market Research Manager, RESMO E-STRATEGY FOR WINES
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| 3:00 | Refreshments in the Exhibit Hall | |
| 3:30 |
Of Brands and Balance Sheets: Using Research to Put a Financial Value on Brand Equity Dale Beaton, Senior Account Director, MILLWARD BROWN |
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| 4:15 |
Marriage Guidance Counselling for Research Agencies and Clients Tom Peck, Head of Business Strategy, MCDONALD'S UK |
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ADVANCEMENT IN TRENDS |
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| 1:30 |
The Buzz on Word of Mouth Advertising Ed Keller, Founder, KELLER FAY GROUP |
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| 2:15 |
Using Neuroscience to measure the engagement power of World Cup TV advertising Jason Brownlee, Research Director, Dipsticks Research Ltd |
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| 3:00 | Refreshments in the Exhibit Hall | |
| 3:30 |
TBD |
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| 4:15 |
Marriage Guidance Counselling for Research Agencies and Clients Tom Peck, Head of Business Strategy, MCDONALD'S UK |
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In The News
| European Market Research Event |
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