The European Market Research 2006 EventDay Three: General SessionWenesday, November 15, 2006
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| 8:00 | Registration and Morning Coffee | |
| 8:45 |
Chairperson's Remarks Christian Madsbjerg, Director, RED ASSOCIATES |
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| 9:00 |
Keynote: Customer Insights: Beyond Market Research Patrick Barwise, Professor of Management and Marketing, LONDON BUSINESS SCHOOL |
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| 10:00 | Networking Break | |
| 10:30 |
Keynote: Taking Segmentation from Ideas to Implementation Nick Bonney, UK Market Research Director, ORANGE |
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| 11:15 |
Keynote: Understanding the Role of Media Research in International Media Nick Mawditt, Director of Research, CNBC EUROPE |
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| 12:00 | Lunch | |
| 1:00 | Refreshments and Networking Break in the Exhibit Hall | |
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Concurrent Track Sessions Begin; Choose one of four tracks. |
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| 2:30 |
BEST PRACTICES IN INTEGRATION |
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| 2:30 |
GOVERNMENT/SOCIAL RESEARCH |
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| 2:30 |
ADVANCEMENT IN TRENDS |
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| 2:30 |
BRANDING |
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| 3:00 | Refreshments in the Exhibit Hall | |
| 4:15 |
Marriage Guidance Counselling for Research Agencies and Clients Tom Peck, Head of Business Strategy, MCDONALD'S UK |
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| European Market Research Event |
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