Best Practices in Using Research for Innovation

Using Research Techniques to Gain Shopper Insights

Return on Investment

Exploring B2B and B2C Research

BEST PRACTICES IN USING RESEARCH FOR INNOVATION 

WIKI: A Virtual Community for Knowledge Sharing

Paul Nesbitt, Research Manager, IDG Communications Ltd.

Using Research Results as a Tool to Develop and Change a Company

Brigitta Larsson, Global Market Research Manager, TELIASONERA 

Creating a Valuable Global Corporate Web Experience

Mike Spang, Director Business Research Document Imaging, EASTMAN KODAK COMPANY

Refreshments in Exhibit Hall

How Coloplast is Using Innovation to Understand the Stages of Product Development

Merete Brunander, Market Research Manager, COLOPLAST

Insights to Youth Segmentation and Research in Online Communities, Case Habbo Hotel

Emmi Kuusikko, Director, Market and User Insight, SULAKE CORPORATION

Using Research Techniques to Gain Shopper Insights

How TESCO uses Mystery Shopping Research to Understand Consumers

Martin Hayward, Market Research, DUNNHUMBY

Is Local Better? Using Techniques to Gain Insights into the Local Shopper

Matthew Chambers, Head of Market Research, THE MALL

The Importance of Segmentation in Reaching Vodafone's Growth Goal in a Saturated Market

Stephen Spangenberg, Market Research and Customer Strategy, Vodafone D2 GmbH

AC Nielsen's Look at Media and Research in Fast Moving Consumer Goods categories

Jonathan Banks, Business Insight Director, AC NIELSEN

From Short Message Service (SMS) Questionnaires to Mobile Internet Surveys: Integrating the Mobile Phone into Market Research

Malte Friedrich-Freksa, Head of Market Research, YOC AG

RETURN ON INVESTMENT

Using Automated Reporting to Achieve Faster and More Efficient Project Turnaround Time

Benjamin Riette, CEO, E-TABS

Using Customer Satisfaction Data to Improve the Bottom Line: ROI on Customer Satisfaction

Gordon Shields, Senior Manager Research Projects, J.D. POWER AND ASSOCIATES

A Segmented Approach to Marketing:  Using Quantitative Analysis to Maximize Returns

Srijib Maitra, Head of Marketing Insights, British American Tobacco

Refreshments in Exhibit Hall

Understanding the Customer Through an Ethnographic Approach- How Going Underground with Customers Showed London Underground That it Needs to do More Than Get the Core Service Right if it Wants to be a "World Class Tube"

Andrea Burton, Joint Head of Customer and Stakeholder Insight, London Underground Ltd

Caroline Whitehill, Co-Founder and Partner, Acacia-Avenue

Creating/Enhancing Consumer Value through Research in an Emerging Market

Tushar Maheshwari, Marketing Director, Afghan Wireless Communication CompanyMeasuring Communication  

BUSINESS TO BUSINESS

Business to Business Marketing: Convincing the Board of ROI and Value Added

David Pagliaro, Director of Marketing Structured Finance, STANDARD & POOR'S RATINGS SERVICES

Leverage online research to evolve an effective B2B strategy

Mark Jones, Managing Director, LASTMINUTE.COM

Building and Sustaining Customer Value through Perfecting Customer Segment Strategies

Greg Hano, Vice President, Manager, Market Research & Database Management, Banco Popular North America 

Refreshments in Exhibit Hall

How M&S is using RFID to improve customer service and retail productivity

James Stafford, RFID, MARKS AND SPENCER

Research Correspondence

Bill MacElroy, President, Socratic Technologies Inc.