The European Market Research 2006 Event
Day One: Special Interest Day
Monday, November 13, 2006
Monday's Special Interest Group Day offers a way for you to maximize your conference experience. If you sign up to attend the Pre-Conference Special Interest Group Day you have access to 3 special interest groups, 9 sessions per group, and a closing Keynote session. That is a total of 27 sessions with sessions focusing on Ethnography, Segmentation, Online Research, Global Research, Media Research, and Usability.
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7:45 | Morning Coffee Registration | |
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8:30 | Chairperson's Welcome | |
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Please click title to view session of interest. To view more detailed information |
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Best Practices in Research Techniques | |
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Best Practices in Research Techniques |
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| 8:45 |
Leveraging Ethnography and Anthropological Research to Innovate Flemming Ostergaard, Marketing Innovation Director, LEGO |
| 9:30 |
How Hi-Tec Sports Decided to Foresake the Focus Group and Focus on the Experiment Tony Linford, Marketing Director, HI-TEC SPORTS |
| 10:15 | Refreshment break |
| 10:45 |
Using Attitudinal Studies to Inform Business Strategy James Wycherley, Head of UK Banking Insight Marketing Services, Barclays BANK PLC |
| 11:30 |
Building and Implementing a Successful Global Research Portal Chris Forbes, co-founder, Research Reporter |
| 12:15 |
SPECIAL LUNCH PRESENTATION: Case Study: Predictive Markets: A New Approach to Global Research with has Global Application John Kearon, CEO, Brainjuicer |
| 1:30 |
Emerging User Behaviours in Communication Valerie Bauwens, Senior User Researcher, The Customer Observatory, SWISSCOM |
| 2:15 |
Audience Behaviour in PVR Homes: A video ethnographic study Sarah Pearson, Managing Partner ACB, Sussex Innovation Centre, UNIVERSITY OF SUSSEX |
| 3:00 | Refreshment Break |
| 3:30 |
They "Do Different": A Cautionary Tale Philip Foster, Director of Marketing, ARCHANT NORFOLK |
| 4:15 |
The Important Role of Market Research in Choosing SMS Services for Market Segments Liat Ben Menashe, Marketing Communication Director, COMVERSE |
| 5:00 |
The Ever-Changing Ethnographic Approach: Market Research vs. Anthropology Susan Tratner, Ph.D., Assistant Professor and Lead Researcher, SUNYESC |
| 5:45 |
KEYNOTE: Global Remix & the New Business Playlist Richard Scase, Academic Entrepreneur & Author, "Global Remix and the New Business Playlist" |
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| 8:45 |
Online B2B Research Colin Turner-Kerr, Sales Director, GMI (Global Market Insite, Inc.) |
| 9:30 |
The Anita Effect - The Gender Influence in Invitation Mails - Results of a Joint Project Stefan Althoff, Marketing Research Manager, LUFTHANSA TECHNIK |
| 10:15 |
Refreshment Break |
| 10:45 |
Where Are We (Really) in Online Research Today in Europe?: Case Studies Reveal How (and If ) Transition to Online Makes Sense Cathy Seltz, Senior Manager Consumer Research, MCDONALD'S EUROPE |
| 11:30 |
The Future of Online Research George Terhanian, Ph.D, President, HARRIS INTERACTIVE |
| 12:15 |
SPECIAL LUNCH PRESENTATION: Case Study: Predictive Markets: A New Approach to Global Research with has Global Application John Kearon, CEO, Brainjuicer |
| 1:30 |
Online Panels: Ensuring Data Integrity for Business Decisions David Day, Ph.D, CEO Europe, LIGHTSPEED RESEARCH |
| 2:15 |
The Changing Consumer: Keeping Up With the Times to Increase and Maintain Business Presence Helene Venge, Global Marketing Manager, LEGO INTERACTIVE |
| 3:00 | Refreshment Break |
| 3:30 |
Global Warming Security and Lifestyles: Wide Differences and Remarkable Similarities Across the World Charles Pearson, Senior Vice President, RESEARCH NOW |
| 4:15 |
Understand the Changing Metrics of the European Online Landscape Alex Burmaster, European Internet Analyst, Nielsen/NetRatings |
| 5:00 |
Case Study Presentation Pete Cape, SURVEY SAMPLING |
| 5:45 | KEYNOTE: Global Remix & the New Business Playlist
Richard Scase, Academic Entrepreneur & Author, "Global Remix and the New Business Playlist" |
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| 8:45 |
Fusing Market Research and Usability Giles Colborne, President, UK USABILITY PROFESSIONALS ASSOCIATION |
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| 9:30 |
Remote Usability Tests- An Extension of the Usability Toolbox for Online Shops Tim Bosenick, Managing Director, SIRVALUSE CONSULTING |
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| 10:15 | Refreshment Break | |
| 10:45 |
Media and Usability: O2s Case Study of the Oxford Mobile TV Trial Anat Amir, Head of Product Experience and Research, O2 |
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| 11:30 |
Case Study: Workstation for Financial Advisors Suzanne Hamill, Director of Information Architecture, FIDELITY INVESTMENTS
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| 12:15 |
SPECIAL LUNCH PRESENTATION: Case Study: Predictive Markets: A New Approach to Global Research with has Global Application John Kearon, CEO, Brainjuicer |
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| 1:30 |
"Lipstick on the Pig" Clive Grinyer, User Design, ORANGE UK |
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| 2:15 |
Case Study: Market Probe John Morton, Senior Vice President, MARKET PROBE Janet LeBlanc, Director Customer Value Management, CANADA POST CORPORATION |
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| 3:00 | Refreshment Break | |
| 3:30 |
TBD |
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| 4:15 |
Towards Organiic Innovation: The Case of Mobile Internet Telephony Francesco Cara, Director Nokia Design, Insight and Innovation, NOKIA |
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| 5:00 |
Integrating Usability Research and Creative Design Gerred Blyth, Practice Director, AMBER LIGHT PARTNERS, LTD. |
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| 5:45 |
KEYNOTE: Global Remix & the New Business Playlist Richard Scase, Academic Entrepreneur & Author, "Global Remix and the New Business Playlist" |
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In The News
| European Market Research Event |
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