The European Market Research 2006 Event
2006 Event Overview
Online Documentation Available - CLICK HERE
Presentations from The European Market Research Event 2006
Keynote Speakers from 2006
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Featured Speakers
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Marketing Giant |
Global Innovation |
Marketing & Academic Expert |
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European Media Leader |
Behavioral and |
Marketing Guru |
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Focus areas include online research, ethnography, usability, media, global research, B2B research, shopper insights and segmentation.
 | Mark Jones, UK Managing Director, Lastminute.com shares a unique case-study of how online research was used in the travel sector to gain new business to business customers |  | John Kearon, CEO, Brainjuicer shares his ideas on predictive markets and how new approaches to Market Research can have a Global impact |
 | Are you ready to harness the powerful tool of blogging for the benefit of your business? Hear from expert Genie Lutz, Partner, PriceWaterHouse Cooper UK OnLine Presence and Tax Portal Int. on how blogging is impacting the future of business |  | Ed Keller, CEO, Keller Fay Group shares ways in which marketing is moving from a top-down approach to a peer-to-peer experience using the Word of Mouth Revolution |
 | Helene Venge, Global Marketing Manager, LEGO Interactive reveals how to integrate online and offline business practices to increase and maintain presence |  | Mike Spang, Business Research, Eastman Kodak Company discusses Kodak's experience in developing a global web experience and new ideas on how to incorporate global users' input into the web experience |
 | Mika Waris, Director Marketing and Business Services, National Board of Patents and Registration Finland focuses on utilizing valuable sources of information while increasing the efficiency of the R&D process |  | Hear Alex Burmaster, European Internet Analyst, Nielsen/Net Ratings, discuss how NetRatings has been mapping the changing internet landscape and watch him show you how this evolution is shaping the future of the Internet and consumer behaviour |
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