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Agenda at a Glance

ePharma Summit West - Agenda at a Glance

Monday July 25th, 2011 • Pre-Conference Workshops

WORKSHOP I: THE eMARKETING UNIVERSITY FOR PRODUCT & BRAND MANAGERS

This full-day course is designed for those in product management with broad responsibility for the promotional mix. As the marketing model continues to shift toward relationship marketing, the annual eMarketing University is designed to provide the latest developments in digital marketing and practical tips you can put into action upon your return to the offi ce. Our Digital Deans and experienced University Faculty will help you integrate this critical channel into your marketing mix with demonstrable results.
8:00 Registration and Morning Coffee
9:00

Welcome, Course Syllabus Review
9:15 Landscape Overview: What Tools are in your Backpack?
9:45 Designing your eMarketing Strategy: Understanding Ad Networks and Questions to ask your Agency
10:30 Networking Break
11:00 Search & Video:Tips for Increasing Visibility on the Web and enhancing the User Experience
12:00 Lunch
1:00 Mobile & Email:Creating Winning & Portable Campaigns the you can Easily Monitor
1:30 Molding your Mobile Strategy
2:00 Successfully Implementing your Mobile Initiative:
2:30 Networking Break
3:00 Mix/Channel Optimization:Integrating your Resources to Enhance Productivity
3:45 Financing & ROI - Measuring Results: What is this Going to Cost and What is it Worth?
4:45 Closing Remarks & Graduation
University Faculty:
Digital Dean: DAIICHI SANKYO
GENENTECH
GOOGLE
BRANDOFINO COMMUNICATIONS
TOOLHOUSE
BIOPHARMA ADVISORS
5:00 ePharma Summit West Tweet Up at the Evolution Bar

Tuesday July 26th, 2011 • General Session
8:00 Registration and Morning Coffee
9:00

Chairperson’s Welcome and Opening Address
9:10

Accelerating Technologies and Our Radical Future

SHIRE PHARMACEUTICALS
SINGULARITY UNIVERSITY
10:00

“Paging Doctor PC: Your Search Results are In”

POSSIBLE WORLDWIDE
10:30 Networking Break
11:00

Measuring Digital Marketing toward Supporting Patient Adherence & Consumer Education

CROSSIX
11:45

Financing Online Projects: Making the Case for Digital Dollars

BIOPHARMA ADVISORS
12:30 Luncheon
1:30

What We Learned - A Case Study on Going Mobile

Novo Nordisk
Toolhouse
2:15

Social Media: "I Like That"

Wego Health
Diabetes Hands Foundation
Stayinthepink.org
Genentech
3:00 Networking Break
3:30

Driving Growth Through Unbranded Programs and New Health Media 2.0

GILEAD SCIENCES
DRAMATIC HEALTH
4:00

The iPad Revolution: How the iPad is changing everything for physicians, sales force and patients

EVEO
4:30

Breaking through Barriers Online

AOL
5:00

Happy Hour at Evolution Bar

Wednesday July 27th, 2011 • General Session
7:45 Morning Coffee
8:00 Breakfast Roundtables: Mobile - What Works / Sales Force of the Future
8:30

Co-Chairperson’s Recap of Day One

AMGEN
8:45

CONNECTED: The Power of Social Networks on Life Sciences and Health

SCHOOL OF MEDICINE AND THE DIVISION OF SOCIAL SCIENCES AT THE UNIVERSITY OF CALIFORNIA, SAN DIEGO
9:30

The Tech-Savvy Professional: Including Physicians and Allied Health in the Conversation

UNIVERSITY OF WASHINGTON SCHOOL OF MEDICINE, Seattle, Washington
10:15 Networking Break
10:45

“What Does Pharma Want from DDMAC?”

CENTER FOR MEDICINE IN THE PUBLIC INTEREST
11:30

Reach, Engage and Personalize - Rebranding an Industry Online

PhRMA
David All Group
12:15

Co-Chairman’s Closing Remarks
12:15 Day Concludes — See you next year!
1:30 Post Conference Workshop Begins

Wednesday July 27th, 2011 • Post Conference Workshop

WORKSHOP III: SOCIAL MEDIA DRIVER’S ED: WHAT TO FOCUS ON DOWN THE ROAD AND WHAT TO LOOK FOR IN YOUR REARVIEW MIRROR

This full-day course is designed for those in product management with broad responsibility for the promotional mix. As the marketing model continues to shift toward relationship marketing, the annual eMarketing University is designed to provide the latest developments in digital marketing and practical tips you can put into action upon your return to the offi ce. Our Digital Deans and experienced University Faculty will help you integrate this critical channel into your marketing mix with demonstrable results.
12:30Luncheon for Workshop Attendees
1:30 Instructor’s Opening Remarks
1:45 Lay of the SM Landscape
2:30Getting Behind the Wheel: Designing a SM Campaign, Where to Begin?
3:00 Networking Break
3:30 Shifting Gears: Social Media Policy and Regulations
4:00 Minding your Pedestrians: Understanding Audience, Daily Maintenance of SM Portals
4:30 Full Speed Ahead: Case examples that Work
5:00 Closing remarks, Q&A
Driving Instructors:
Head Educator: INTOUCH SOLUTIONS
VIRSCI
NOVO NORDISK
LIFE TECHNOLOGIES
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