The ePharma Team is hard at work producing a dynamic agenda for this exciting conference. Please see our rough outline below and continue to check back soon for updated details.
Monday July 25th, 2011 * Pre-Conference Workshops
Workshop I - The eMarketing University for Product & Brand Managers
This full-day course is designed for those in product management with broad responsibility for the promotional mix. As the marketing model continues to shift toward relationship marketing, the annual eMarketing University is designed to provide the latest developments in digital marketing and practical tips you can put into action upon your return to the office. Our Digital Deans and experienced University Faculty will help you integrate this critical channel into your marketing mix with demonstrable results.
Workshop II- The Art of Mobile: the Where’s, Why’s, and How To’s in Designing your Strategy
This full day course is designed to help you brave the continuously evolving and lucrative territory of Mobile. Together we’ll explore the data behind who is using mobile and how, tips for effective text messaging to consumers and HCPs, and creating winning health care utility apps. By the end of this full day workshop, you’ll leave with a better understanding of how to track and monitor mobile activities and what it will cost to get involved in a mobile project today.
Join us in the exhibit area for a Kickoff Reception to celebrate ePharma’s 1st Annual event in California! See old friends, meet new ones, and check out the latest products and services from a variety of marketing providers
Tuesday July 26th- Wednesday July 27th, 2011 General Session
Here’s a sneak peak at some of the educational sessions and networking opportunities you’ll find at ePharma West!
Accelerating Technologies and Our Radical Future
The change in technology we’ve seen in the last 10 years will pale in comparison to what’s coming over the next 10. Why? The exponential maxim of 'Moore's Law' applies to many technologies beyond computing, including nanotech, 3D-printing, robotics and genomics. This drives acceleration in technological innovation, so our world is evolving faster, faster, faster...and faster still. Looking ahead to 2021, how will these disruptive technologies change healthcare, pharma, and the nature of our work in digital marketing?
Measuring Digital Marketing toward Supporting Patient Adherence & Consumer Education
Defining the best case for digital dollars is not as cut and dry as it once was. Sheer volume of customer base you can reach is not as much the leading driver of success as the actual value of conversations and interactions you are having with your audience. As budgets tighten and analytics focus more on targeting and segmentation, how do marketers optimize results more efficiently?
The Sales Force of the Future:
Progressive and Digitally Active
Physicians are now engaged an average of eight hours per week with online medical information through various “eChannels”- spending only two and half hours face to face with field sales reps. With this increased adoption of technology comes it’s fair share of issues in the shift toward the consumer-centric sales model. How does the trained sales force find ways to integrate with their customer’s digitally driven reality rather than the other way around?
Mobile: Putting the “Smart” in Smartphone Marketing Decision Making
Mobile apps, tablet friendly websites, SMS- these are the tools of the future for patient/professional education promising better tracking, improved adherence and richer dialogue through online communities. Find out the key to success with successful use of mobile channels and what is deemed most valuable for the consumer and HCP
Social Media: It’s What I “Like” About You!
Our panel of experts will highlight outstanding social media initiatives that set new industry standards. While exploring their favorite campaigns, the panelists will focus on initiatives that add value to online communities and from which nearly any pharmaceutical organization can learn and execute.
CASE STUDY: Evidence-based, integrated marketing: The power of unbranded in driving brand growth.
The key to the Evidence-Based Marketing Approach is to identify a marketing opportunity, do the right research (and do it well), which will in turn produce influence which maximizes the impact of your execution. Sounds simple right? This case study aims to prove that perhaps it can be with the right resources. Join us for this session in examining unique concepts that have worked for Marketing to HCP’s and Consumers, brought to you by your colleagues in the Life Sciences Industry and the companies they worked alongside to accomplish their efforts.
Patients take Center Stage- Extending the Quality of Life through the Shift toward the Consumer
The “empowered patient” is an informed one- gaining information on an increased basis from an exponential number of health information websites, mobile apps, online communities, and even other patients through social media. As these consumers take a more active role in their own care- how can the BioPharma world get involved without interrupting the conversation toward wellness? This session highlights case studies on this changing dynamic from several patients own experiences
Interactive Panel & Audience Participation: “Who Wants to be an eMarketing Millionaire?”
Join us in an energizing game of “What’s trending?”. Don’t forget your smartphone- it’s going to get competitive!
What Matters to Us Here and Now: Leaders from Local Up-and-Coming Life Science Companies Weigh In
The Tech-Savvy Professional:
Including Physicians and Allied Health in the Conversation
Physician and Allied Health technology adoption rates are skyrocketing and the number of specialty healthcare professional communities continues to grow. HCP’s are online but how do they want to receive information? In this session, Dr. Dan Diamond will provide insights into how and where they’re accessing information and how it impacts workflow and patient care.
Discuss how you can better connect with today’s busy, tech-savvy physician. Review preferences related to:
- The iPad and other tablets
- Mobile apps and platforms
- Specialty communities
- Websites, blogs and e-detailing
Panel Discussion: Addressing Policy/Guidelines Around the Use of Digital Activities
Digitally Marketing to Consumers continues to be one of the most visible and politically charged issues for the BioPharma industry. This panel will examine updates on DDMAC regulations for engaging in Social Media, Online Activities, Mobile Interaction and how to overcome regulatory hurdles in the process.
CASE STUDIES: Seamless Integration of E-Initiatives into your Multi-Channel Media Plans
Convergence is happening and siloed organizations are becoming a thing of the past. Why? Because the life sciences industry is recognizing that communication & collaboration across teams and departments sparks innovation. Hear how pharma marketing and sales reps are working together to create integrated promotional plans that promote brand advocacy while boosting ROI.
YOU Drive the Conversation—Roundtable Discussions: New Challenges and Opportunities in eMarketing
The unconference track is a facilitated, participant-driven experience to get your biggest questions answered with no formal presentations and no PowerPoint slides. This is a prime opportunity to collaborate with industry peers who share your interests. Choose from one topic area for each of the three half-hour time slots. Each topic table will be facilitated by industry experts. Space will be limited to 60 participants (10 per table). Check back over the next few months for signups!
Join us in the exhibit area for a Kickoff Reception to celebrate ePharma’s 1st Annual event in California! See old friends, meet new ones, and check out the latest products and services from a variety of marketing providers.
Wednesday July 27th, 2011 – Post Conference Luncheon & Workshop
Half Day Workshop: Social Media Driver’s Ed:
What To Focus on Down the Road and What to leave in your Rearview Mirror
Social Media Driver’s Ed is designed to provide a 360-degree view of current social media tools and best practices. Recruits will gain insight into effective techniques and walk away with insight into how to create a complete Social Media Plan that can be strategically integrated into the Marketing Mix.