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As the role of sales reps and HCPs diminish, digital marketers get a seat at the decision-making table.

What is the right engagement strategy for new customers (IDNs and ACOs)? How do we prioritize the customer segments, and where do you put your marketing resources? How do we engage the non-consumer customer?

ePharma is the premier community for life science marketers charged with driving commercial initiatives forward. Learn about overarching trends reshaping the industry, and take a deeper dive into specific channels and how to build robust, cost efficient, ROI-charged marketing campaigns over three days of tactical and strategic learning.

New for 2015!
  • Gain in-depth insight on the topics most likely to affect your bottom line: ePharma provides deeper looks into the seven categories affecting your bottom line, including EHRs and engaging in the workflow, payer marketing, wearable technologies, sales force integration, advances in NPP, new media opportunities and patient engagement in the new healthcare ecosystem. Each focus area concludes with moderated discussions, this experience is designed to spark discussion, inspire action and encourage you to engage with other forward thinking industry innovators.
  • Connect with peers in a closed door environment (invitation only): focused on the business value of insights, this invitation-only forum unites brand executives from across pharmaceutical, medical device and biotech companies. It is a think tank created to blend business objectives, marketing strategies and industry priorities and provide your brand with a clear path forward.
  • Wow upper management: attend ePharma's hands-on workshop on advancing your career at your organization, designed for future leaders ready to take action, to refine your strategy for standing out internally and pitch ideas to more senior executives within your organization.
  • Expand your conference experience beyond the four walls of the session rooms: Test new products in the Wearables Lounge, located within the exhibit hall, and see the future of care delivery at NXT Health's Patient Room 2020, a prototype hospital room where design and function go hand in hand.

Inspiration and Leadership Guidance from Innovators Changing the Way Business Is Done:


Paul Ivans
Founder, President, & CEO
Evolution Road Consulting
(Chairman)

Peter Dannenfelser
Director of Marketing, Digital North America
Janssen Pharmaceuticals
(Co-Chairman)

Kristin Vitanza
Brand Director, Marketing
Endo Pharmaceuticals

Stephan Klaschka
Director, Global Innovation Management
Boehringer Ingelheim

Lisa Caldwell
Marketing Director
US Vaccines
GSK

Thomas Goetz
Co-Founder, Chief Executive Officer
Iodine

Podcasts/Webinars:


Reforming Healthcare
to Fit Preventative Journey


Jordan Safirstein Interventional Cardiologist
Morristown Medical Center
Atlantic Health Systems


Perspectives on Digital Marketing
for Payers


Patti Peeples,
RPh, PhD
CEO and Founder HealthEconomics.Com

Challenging the Status Quo: Innovation in Improving Patient-Physician Communication through a Novel Digital Portal

Tom McCourt
CCO, Ironwood Pharmaceuticals
Brennan Spiegel Professor of Medicine and Public Health, UCLA; Cedars-Sinai Medical Center


2015 Preliminary Agenda

More to come . . .

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