Welcome to the 9^th Annual ePharma Summit

The ePharma Summit brings together leaders in digital marketing and the industry’s most cutting edge brand managers to share best practices and discuss innovative marketing strategies for improving physician access and affecting consumer behavior.

ePharma Content Snapshot

	CONSUMER—Build awareness and advocacy, drive compliance
	HCP—Optimize the physician channel mix, deliver valuable on-demand education
	REGULATORY AND LEGAL—Identify current barriers, Understand FDA and DDMAC guidance for online promotion
	ROI—Analyze and employ the new measurement toolkit for digital media
	MOBILE TECHNOLOGY—Examine the best use of apps, ads and messaging
	SOCIAL MEDIA—Weigh in on who’s doing it best and the ideal use of current tools and technology
	TRADITIONAL eMARKETING—Perfect the use of email, search and ads in your brand strategy
	HEALTHCARE REFORM—Evaluate proposed legislation and its impact on the pharma industry now and in the future

Marquis Sponsor

Featured Keynote

Chris Anderson
Editor in Chief, Wired Magazine
Author, “The Long Tail” & “Free: The Future of Radical Price”

*via live video feed*

Archived Webinars

Insights and Perspectives from the FDA Public Hearing on the Use of Social Media and Internet for Health-Related Communications
Presented by: Jonathan Richman, Director of Business Development, Bridge Worldwide & Mel Halkyard, Global e-Capabilities Director, Eli Lilly & Company

Shifting Media, Shifting Minds
Presented by: Bill Drummy, CEO of Heartbeat Digital

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In the News

ePharma Summit 2010: Conference Producer Welcome
Kristin Paulick took a moment to welcome us to the 2010 ePharma Summit.
ePharma Summit: Opening Reception
Welcome to the first day of the ePharma Summit. We're excited to kick off our two day conference with a reception from Within3. We're looking forward to the next two days at the ePharma Summit!Stay tu...
Pharma's New Home Lies at the Corner of Facebook and Twitter
The future of the life sciences industry relies on creating a multi-channel marketing strategy, which includes combining traditional practices with new marketing channels, such as the internet and soc...

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