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Welcome to ePharma Summit 2011

DIGITAL MARKETING INNOVATORS DRIVING
THE CUSTOMER ENGAGEMENT REVOLUTION
IIR's ePharma Summit is the longest running, largest and most respected digital marketing
event for the life science industry. Our mix of keynotes, real life case studies and networking are unmatched by any other event. It will be hard to top 2011 but planning is already under way for
2012 and it will no doubt be the one meeting you must attend.

As digital strategies quickly move to the center of every successful multi-channel marketing
campaign, physicians and customers are moving to the center of every brand strategy.
Brands want patient-centered, physician- centric messaging that delivers measurable
engagement and they realize digital is the best and fastest way to achieve this.

We at ePharma are excited to lead you on your way through this complex and
exciting time. We are actively planning the ePharma program now.
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Resources
INTERVIEW:
mHealth in Action—Text Messaging for Improved Adherence
INTERVIEW:
A conversation with Mark Senak – Eye on FDA Blog
Winning in the Relationship Era:
A New Model for Marketing Success
Making Sense of Social Media in a Regulatory Vacuum
Presented by Cutting Edge Information
Targeting the Patient-Physician Touchpoint
Presented by Cutting Edge Information
Resources