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Welcome to ePharma Summit 2010

Welcome to the 9th Annual ePharma Summit

The ePharma Summit brings together leaders in digital marketing and the industry’s most cutting edge brand managers to share best practices and discuss innovative marketing strategies for improving physician access and affecting consumer behavior.

ePharma Content Snapshot

CONSUMER—Build awareness and advocacy, drive compliance
HCP—Optimize the physician channel mix, deliver valuable
on-demand education
REGULATORY AND LEGAL—Identify current barriers, Understand FDA and DDMAC guidance for online promotion
ROI—Analyze and employ the new measurement toolkit for digital media
MOBILE TECHNOLOGY—Examine the best use of apps,
ads and messaging
SOCIAL MEDIA—Weigh in on who’s doing it best and the ideal use of current tools and technology
TRADITIONAL eMARKETING—Perfect the use of email, search and ads in your brand strategy
HEALTHCARE REFORM—Evaluate proposed legislation and its impact on the pharma industry now and in the future

Marquis Sponsor

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Featured Keynote

Chris Anderson
Editor in Chief, Wired Magazine
Author, “The Long Tail” & “Free: The Future of Radical Price”

*via live video feed*

Archived Webinars

Insights and Perspectives from the FDA Public Hearing on the Use of Social Media and Internet for Health-Related Communications
Presented by: Jonathan Richman, Director of Business Development, Bridge Worldwide & Mel Halkyard, Global e-Capabilities Director, Eli Lilly & Company

Shifting Media, Shifting Minds
Presented by: Bill Drummy, CEO of Heartbeat Digital

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SPEAKERS

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List of Speakers

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