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Resources

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PODCASTS
mHealth in Action—Text Messaging for Improved Adherence
Jennifer Shine Dyer MD, MPH, Assistant Professor, Department of Pediatrics, THE OHIO STATE UNIVERSITY, Division of Endocrinology, PI, Center for Clinical and Translational Research, NATIONWIDE CHILDREN’S HOSPITAL/ THE RESEARCH INSTITUTE AT NATIONWIDE CHILDREN’S HOSPITAL
A conversation with Mark Senak
Mark Senak, Fleishman-Hilliard, Eye on FDA blog
PDF: Part 1 | Part 2 | Part 3 Mp3: Part 1 | Part 2 | Part 3
ARTICLES

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Winning in the Relationship Era: A New Model for Marketing Success
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Making Sense of Social Media in a Regulatory Vacuum
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Targeting the Patient-Physician Touchpoint
Presented by Cutting Edge Information


ePharma On the Go: There's an App for That


Branded Drug Websites: A Look at Major Trends in Healthcare Marketing