Conference Brochure
Web 2.0
.jpg)
IIR Press Policy
Customer Service
Have a question about this event?
Customer Service representatives are available to help from 8 AM - 6 PM EST
Call 888-670-8200
Need Technical Assistance With this Website?
Send an email to IIR's Web Department
Event Overview
5 C h |
| M 1 C o C h a i r |
|
|
|
| Paul Ivans President EVOLUTION ROAD | Nancy Phelan Executive Director, Consumer Communications & eMarketing WYETH | Steve Case Chairman and CEO, REVOLUTION Co-Founder, AOL | Peter Frishauf Chairman, CROSSIX; Founder MEDSCAPE | ||
|
|
|
| Plus an amazing 50+ speaker lineup representing the best and brightest of eMarketing "smart minds" | |
| Peter Neupert Corporate VP, Health Solutions Group MICROSOFT | Bob Harrell Director, eMarketing SHIRE PHARMACEUTICALS | Rex Briggs CEO MARKETING EVOLUTION Author of What Sticks |
.jpg)
THE BUZZ ON ePHARMA SUMMIT ….
“Topics were relevant and represented many of our key challenges in this industry.”
--Susan Kavett, Senior Manager, SANOFI-AVENTIS
“I thoroughly enjoyed the conference as a whole, and think your team did a fantastic job at putting it on. It was insightful, relevant and in a great venue. It was my first ePharma Summit and I’ll definitely be coming back.”
--Bryan Gaffin, VP, Group Creative Director, G2 DIRECT & DIGITAL
“Great thought-leader discussions that gives great food-for-thought and encourages us to go back and apply (and scale).”
“Big thinkers, forward-looking, engaging, charismatic speakers.”
"Overall reviews were very, very strong. There was much agreement that it was the best pharma marketing conference in years – future vision, practical how-to's, and an agenda driven by a real knowledge of the market."
- Jack Barrette, CEO, WEGO HEALTH
"It was great to see attendance up and participation from almost every key player. I can not recall a better summit during the past eleven years that I have been in e-Health.
-Robert Cecere, Executive Vice President, Strategic Sales & Product Development, THE HEALTH CENTRAL NETWORK
ePHARMA SUMMIT has its finger on the pulse of the industry and the 2008 event claimed its place as the industry leading event in the space with an unparalleled speaking faculty on:
INNOVATION ON THE CUTTING EDGE
Industry pioneer Steve Case delivered a riveting Keynote Luncheon Address encouraging pharma to embrace interactive and inject a greater share of promotional budget into online initiatives while we heard about how today’s progressive pharma brand marketers are incorporating "e" earlier when executing new campaigns
LEVERAGING AND INFLUENCE WEB 2.0
We learned what has been wildly successful for pharma marketers as well as examples of what doesn't work in User Generated Content and mobile marketing
TAKING INTEGRATION TO THE NEXT LEVEL
Former eMarketers from J&J, Wyeth and Eli Lilly now managing brands weighed in on leading with the digital core in integrated marketing plans for consumers and physicians in and informative and entertaining panel
ANATOMY OF GREAT ONLINE CREATIVE
Leading ad agencies discussed what makes powerful online media units, & other emerging tools
BOOST BOTTOM LINE RESULTS
Keynote speaekr, Rex Briggs, gave excellent guidance on overcome internal barriers to scaling pharma e-marketing
MEASURE THE IMPACT OF eMARKETING
We heard from market reserach leaders on e-campaign ROI - and their vision of what does success looks like
ePharma Summit 2008 sold out! 2009 venue and dates to be announced soon...reserve your seat early!
Stay tuned...
Lesly Atlas
Director, ePharma Summit
Paul Ivans
President, EVOLUTION ROAD
Conference Chairman