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8th Annual ePharma Summit 
Main Conference Day Two
January 30, 2008
| 7:45 | Continental Breakfast hosted by  |
| 8:15 | Chair and Co-Chair's Recap of Day One Paul Ivans, President, EVOLUTION ROAD; Conference Chairman Nancy Phelan, Executive Director, Consumer Communications & eMarketing, WYETH |
| 8:30 | Social Media, Blogs and User Generated Content: What's Working Today, What Will Work Tomorrow? Moderator: Bob Harrell, Director, eMarketing, SHIRE PHARMACEUTICALS Panelists: Jack Barrette, CEO, WEGO HEALTH Brad Aronson, Executive Vice President, aQUANTIVE, parent company of AVENUE A|RAZORFISH Melissa Davies, Research Director, Healthcare Practice, NIELSEN BUZZMETRICS Daniel Palestrant, MD, CEO, SERMO Kevin Nalty, Consumer-Generated Media Expert, Formerly with J&J Unity Stokes, Co-Founder and President, ORGANIZED WISDOM |
| 9:45 | Networking & Refreshment Break |
| 10:15 | Leveraging Media Platforms to Connect with Customers across the Healthcare Continuum Neha Parekh, Industry Marketing Manager, Health |
| 10:45 | Building Brands Online With Reach and Consumer Engagement: What Pharma Marketers Need To Know Cate Carley, Health/Pharma Sales Director, AOL MEDIA NETWORKS |
| 11:15 | A View from the Other Side: Taking Integration to the Next Level — Former eMarketers Weigh In Moderator: Peter Justason, Director, Global Marketing Group, JOHNSON & JOHNSON Panelists: Dan Hoffman, Senior Manager, Ambien CR, Consumer Marketing, SANOFI-AVENTIS Amy Chafin, Specialty Marketing Manager, ELI LILLY & COMPANY |
| 12:00 | Luncheon Keynote Address: Building a Revolution Steve Case, Chairman and CEO, REVOLUTION; Co-Founder, AMERICA ONLINE; Chairman, THE CASE FOUNDATION |
| 1:00 | Anatomy of Great Pharma Online Creative: Agency View Moderator: Lee Freund, Sales Director, Phamaceutical Strategy, POINTROLL Panelists: Cedric DeWitt, Executive Creative Director, TRIBAL DDB HEALTH WORLDWIDE James Talerico, VP/ECD, HEARTBEAT DIGITAL John Deely, VP & Art Supervisor, CLINE DAVIS MANN (CDM) |
| 1:45 | Understanding How Physicians are Interacting with Technology Moderator: Robert Nauman, Principal, BIOPHARMA ADVISORS Panelists: Will Reese, Chief Innovation Officer, CADIENT GROUP Daniel Palestrant, MD, CEO, SERMO Devin Paullin, Co-Founder and VP, Marketing and Product Innovation, ALLSCRIPTS' PHYSICIANS INTERACTIVE Marc Osofsky, Vice President, Marketing, OPTAROS |
| 2:30 | Networking & Refreshment Break |
| 2:45 | E-Marketing Benchmarks – 2008 Release Carolina Petrini, Vice President, comScore |
| 3:10 | Rethinking Your Brand Strategy Online: Motivators, Metrics, and Outcomes for Top Product Destinations Meredith Abreu, Vice President, Research, MANHATTAN RESEARCH |
| 3:35 | Connecting with Hispanic Consumers to Maximize ROI Jorge Daboub, VP Marketing and Business Development, UNIVISION TELEVISION GROUP |
| 4:05 | Managing Regulatory Risks in the World of Web 2.0 Cynthia Phillips, Director, Regulatory Advertising and Promotion, SHIRE HUMAN GENETIC THERAPIES, INC |
| 4:35 | Conference Concludes |
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