ePharma Summit Pre-Conference Option

eMarketing University for Pharma Brand Managers: Smart Alternatives to Achieve Your Business Objectives

eMarketing University is designed for those in product management that have broad responsibility for the promotional mix. Digital marketing in pharmaceuticals is no longer new or emerging, but has been used successfully by leading companies and brands for over a decade. What has changed recently is not more people consistently using the Internet and related digital technologies, but rather the way they are connecting with brands, media, publishers and, most importantly, each other. Consumers are in the driver’s seat like never before.

Digital Deans:

• Peter Justason, Director, Global Marketing Group, JOHNSON & JOHNSON
• Joe Shields, Product Director, Enbrel Consumer, WYETH BIO PHARMA

University Faculty:

• Shawn O’Hagan, Senior Manager, eMarketing, DAIICHI SANKYO, INC
• Abigail Manning, Senior eMarketing Manager, SHIRE
• Brent Rose, Senior Manager, Consumer Marketing, DAIICHI SANKYO, INC
• John Mangano, Senior Director, comScore, Inc
• Xavier Petit, Consumer Database Marketing, SHIRE
• Beth Koelzer, Partner, Director of Digital Media, GREATER THAN ONE

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