ePharma Summit Day Two: Wednesday, February 11, 2009

Chair’s Recap of Day One

Paul Ivans, President, EVOLUTION ROAD; Conference Chairman

You’re on the Wrong Side of the Camera…Or, Learn How to Best Leverage Online Video from Someone Who’s Created a Thousand

Kevin H. Nalty, Marketing Director, Dermatology, MERCK & COMPANY, INC.

Social Media, Blogs and User Generated Content: What’s Working Today, What Will Work Tomorrow?

Moderator:
Jack Barrette, CEO, WEGO HEALTH

Panelists:
Louis Sanquini, Director, Azelastine Franchise, MEDA PHARMACEUTICALS
Kevin H. Nalty, Marketing Director, Dermatology, MERCK & COMPANY, INC.
Raj Amin, CEO, HEALTHINATION
Steve Woodruff, President, IMPACTIVITI
Shwen Gwee, Lead Business Analyst, Health Informatics and New Media, VERTEX PHARMACEUTICALS

Working with Agencies, Is There a ‘Right’ Model to Service Your Interactive Needs?

Moderator:
Christopher Neuner, Consultant

Panelists:
Lyndsay Younce, Marketing Consultant, ELI LILLY & COMPANY
Bill Drummy, Founder and CEO, HEARTBEAT DIGITAL
William Martino, VP, Digital Strategy, SAATCHI & SAATCHI CONSUMER HEALTH + WELLNESS
Dorothy Wetzel, Chief Marketing Extrovert, EXTROVERTIC

Efficiency and Integration Of Your Media Mix

Moderator:
Kathleen Onieal, President, HAYES ONIEAL CONSULTING, Former Global VP of Marketing Innovation MERCK

Panelists:
Amy Cowan, Industry Health Sales Manager, GOOGLE
Shawn O’Hagan, Senior Manager, eMarketing, DAIICHI SANKYO, INC.
Mitzi Reaugh, General Manager, NBC DIGITAL HEALTH NET WORK

Using the Web to Humanize Your Message, Reach Your Target Audience and Deliver ROI – Translation: Keeping your Patients, the Boss and Investors Happy!

Marjorie L. Martin, Senior VP and General Manager, EVERYDAY HEALTH

MARKET RESEARCH PANEL: Influence of the Internet in Pharma

Moderator:
Mary Ellen Carroll, Manager, Consumer Insights, WYETH

Panelists:
Mark Bard, President, MANHATTAN RESEARCH
Melissa Davies, Research Director, Healthcare Practice, NIELSEN BUZZMETRICS
John Mangano, Senior Director, comScore, Inc

Creating a Three-Way Dialogue with the Patient, the Physician and the Brand: Imagining the Solutions, Dealing with the Realities

Robert Palmer, EVP, Managing Partner, SUDLER & HENNESSEY DIGITAL

Anatomy of Great Pharma Online Creative

Moderator:
James Chase, Editor-in-Chief, MEDICAL MARKETING & MEDIA

MM&M 2008 Award Winning Panelists:

Raya Dubner, Senior Manager, US Marketing, SIEMENS CORPORATION
Jeff Campese, Owner, ELITE MARKETING COMMUNICATIONS
Fabio Gratto, Co-Founder & Chief Innovation Officer, IGNITE HEALTH
Rob Likoff, CEO, GROUP DCA

Mobile Marketing for Pharma

Chris Field, North East Business Development, 3CINTERACTIVE