ePharma Summit Day One :: Tuesday, February 10, 2009

Conference Director’s Welcome and Introduction of Chairpersons

Paul Ivans, President, EVOLUTION ROAD; Conference Chairman
Nancy Phelan, Executive Director, Consumer Communications & eMarketing, WYETH, Conference Co-Chair

CHAIRMAN ADDRESS

Paul Ivans, President, EVOLUTION ROAD

Groundswell: Winning in a World Transformed by Social Technologies

Josh Bernoff, Vice President and Principal Analyst, FORRESTER RESEARCH, INC

Networking & Refreshment Break

Everything YOU Need to Know About Interacting with Patients with Dr. Roizen

Dr. Michael Roizen, Chief Wellness Officer & Chairman of the Wellness Institute, CLEVELAND CLINIC

Motivating Healthy Behavior to Engage Consumers and Physicians

Dr. Michael Roizen, Chief Wellness Officer & Chairman of the Wellness Institute, CLEVELAND CLINIC
Rich Benci, President, REAL AGE INC.
Marketer and Patient Perspectives to be announced.

ePharma Thought Leader Panel - Integration, Scale, ROI… What Really Matters?

Moderator:
Paul Ivans, President, EVOLUTION ROAD; Conference Chairman

Panelists:
Nancy Phelan, Executive Director, Consumer Communications & eMarketing, WYETH
Louis Sanquini, Director, Azelastine Franchise, MEDA PHARMACEUTICALS
Nan-Kirsten Forte, Executive Vice President, Consumer Services WEB MD
John Fish, Global Director IS Innovation, ASTRAZENECA
Kathleen Onieal, President Hayes Onieal Consulting, Former Global VP of Marketing Innovation, MERCK and NOVARTIS
Bob Lord, President, AVENUE A RAZORFISH – EAST

Move the Online Dial Tomorrow: Why Now More Than Ever Pharmaceutical Executives Need to Embrace Risk-Taking and Innovation

Christopher M. Schroeder, CEO and President, THE HEALTH CENTRAL NETWORK

Social Networks in Health Care: Forget What You Know Is The First Step In Driving The Most Effective Marketing Campaign

Joseph Natale, VP New Media, Children With Diabetes, Inc, JOHNSON & JOHNSON
Katherine Trevisol, Regulatory and Compliance Director, Children With Diabetes, Inc, JOHNSON & JOHNSON

Driving Policy/Guidelines Around the Use of Social Media in Pharma

Moderator:
Peter J. Pitts, Former Chief Messenger Officer, FDA; Director of Center for Medicines in the Public Interest (CMPI) and Senior Vice President for Health Affairs, MANNING, SELVAGE & LEE

Panelists:
Marc Monseau, Director, Corporate Communications, JOHNSON AND JOHNSON; Editor, JNJ BTW
Fabio Gratton, Chief Innovation Officer, IGNITE HEALTH
Katherine A. Trevisol, Director, Regulatory Affairs & Compliance Officer, Children With Diabetes, Inc, JOHNSON & JOHNSON

Fill Your e-Marketing Prescription: Benchmarks for the Pharma Industry

John Mangano, Senior Director, comScore, Inc

How Can Pharma Companies More Effectively Reach MDs Online?

Moderator:
Rob Nauman, Principal, BIO PHARMA ADVISORS NETWORK

Panelists:
Jason Appel, Senior Manager, Innovation & New Customer Channels, SANOFI -AVENTIS
Mike Fowler, Virtual Sales Manager, ELI LILLY & COM PANY
Will Reese, Chief Innovation Officer, CADIENT INTERACTIVE
Devin Paullin, Co-Founder, Senior Vice President of Marketing and Product Innovation, PHYSICIANS INTERACTIVE

Communicating Effectively in a 2.0 World: How Pharma Marketers can create Meaningful Conversations with Customers

Barbara Pagano, Senior Vice President, HEALTH ED INTERACTIVE

Just When You Felt You Understood Health 2.0, Along Comes 3.0

Peter Frishauf, Chairman, CROSSIX; Founder, MEDSCAPE
Esther Dyson, Founding Member of the Digerati and Expert on Emerging Digital Technology Grad Conn, Senior Director, Product Marketing, MICROSOFT HEALTH

6:00 Day One Concludes;
Join us for a Networking Reception Hosted by