2009 ePharma Conference Sponsors

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    Cadient Group

    Cadient Interactive is a Cadient Group company specializing in custom-created digital campaigns, tools, and services that help healthcare and life sciences companies achieve higher performance at the brand, franchise, and corporate levels. We create and deliver innovative, targeted digital marketing programs that provide meaningful experiences and measurable results.
    http://www.cadient.com

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    comScore Networks

    comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ‘most preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI . With its recent acquisition of M:Metrics, comScore is also a leading source of data on mobile usage. comScore services are used by more than 1,100 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, the University of Chicago, Verizon Services Group and ViaMichelin.
    http://www.comscore.com

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    Everyday Health

    Health happens daily; minute by minute, step by step, and The Everyday Health Network is there to inspire user’s goals and support their progress. We provide the expert guidance and daily tools that they need to make the best health choices, actively manage their health conditions and live healthier lives every day.
    http://www.everydayhealth.com

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    Google

    Google’s innovative search technologies connect millions of people around the world with information every day. Google’s targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. Through the Google Search and Content Networks, marketers can effectively and efficiently achieve their objectives, reaching an audience at moments of relevance as they search and browse the web. The Health Advertising team at Google provides dedicated account services to customers in the health and wellness marketplace include pharmaceutical, biotechnology and weight loss manufacturers.
    http://www.google.com/appliance

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    HealthCentral Network

    The HealthCentral Network reaches more than 10M monthly unique health-seekers on over 35 condition-specific and general health sites. An additional 45M unique visitors are available through our lifestyle and wellness partner network. By offering connections to renowned experts, a network of patients and caregivers who share their experiences, and in-depth information, HealthCentral sites make a meaningful difference in the lives of health-seekers. HealthCentral reaches the right users at the right time by engaging consumers at each phase of their health management journey. For information on awareness, engagement and acquisition ad products contact us at advertising@thcn.com.
    http://www.HealthCentral.com

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    HealthEd Interactive

    HealthEd Interactive, a division of HealthEd, focuses on delivering best-in-class interactive educational marketing solutions, including development of Web sites, DVD s, CD-RO MS, podcasts, webinars, banners and online advertising, social networking sites, and kiosks— to engage patients and motivate them to take action.. The agency’s goal is to partner with clients and help them reach patients in fresh and innovative ways available only in the interactive world.
    http://www.healthedinteractive.com

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    HealthGrades

    HealthGrades, a top 10 healthcare property, is a leading resource for consumer health content and the #1 online destination for patients searching for physicians and hospitals. HealthGrades patient visitors are active and engaged: they are nearly three times more likely to purchase prescription medication than visitors to other health sites and 79% report that they plan to see a doctor within 30 days. HealthGrades helps pharmaceutical brands increase market share through customized, integrated marketing programs.
    http://www.healthgrades.com

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    iKyp

    iKyp Systems is a unique company that specializes in integrated engagement™. These unique solutions leverage physical and digital elements to educate and empower audiences with information across multiple channels. Our most recent breakthrough, the iKyp webkey, connects recipients to online destinations while creating personalized, measurable, and progressive user experiences. The company is uniquely aligned with the evolving needs of the new pharmaceutical marketing landscape and the 2009 PhRMA guidelines.

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    imc²

    imc² is a marketing agency that helps companies and brands effectively engage and connect with their audience. With more than a decade of healthcare marketing leadership, imc² uses interactive marketing, emerging technology, and more traditional media to reach client goals and profitably extend brand equity in a sophisticated and complex marketplace.
    http://www.imc2.com

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    Microsoft HealthVault

    Microsoft is committed to improving health around the world through software innovation. Over the past twelve years Microsoft has steadily increased its investments in health, with a focus on addressing the challenges of health providers, health and social services organizations, payers, consumers and life sciences companies, worldwide. Microsoft closely collaborates with a broad ecosystem of partners and develops its own powerful health solutions, such as Amalga and HealthVault. Together, we are working to advance a vision of unifying health information and making it more readily available, ensuring the best quality of life and affordable care for everyone.
    http://www.healthvault.com

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    NBC Digital Health Network

    The NB C Digital Health Network is a new business focusing on the multi-platform distribution of premium health video reaching millions of consumers. The Network includes a direct-to-consumer web portal, HealthVideo.com, delivering health information to millions of users online; The Patient Channel, providing credible television programming for patients in over 1,600 hospitals; and The Newborn Channel, which produces baby care and postpartum programming for new parents in over 1,000 hospitals nationwide. Multiplatform distribution partners include YourTotalHealth.com, Healthline Networks, RightHealth, Wellness Wireless and National Cable Communications (NCC) Spot Cable.

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    Physicians Interactive

    Physicians Interactive builds an electronic dialogue with healthcare professionals by utilizing technology platforms and online interactive programs to deliver valuable education and promotion about medical products and disease states. Since 1996, we have developed nearly 1000 online programs for more than 150 brands throughout every stage of the product life cycle. Our client list includes nearly 75 pharmaceutical, biotech, and medical device companies, including nine of the top 10 worldwide pharmaceutical corporations.
    http://www.physiciansinteractive.com

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    PointRoll

    PointRoll is the leading provider of rich media advertising technology, powering the most interactive, engaging, and highly measuarble online pharmaceutical ads.Rich media is digital banner advertising that drives response with interactive elements such as video, data collection, couponing, polling and much more. A rich media ad can be as full featured as a mini-website and just as measurable, tracking everything from interaction with the ad itself and the various elements within to how much time a consumer spent on the ad through to conversion. PointRoll delivered over 65% of all pharmaceutical rich media display ads online in 2008 and has created campaigns that have resulted in over 10 billion impressions since 2000. It is through this volume that PointRoll is able to analyze and report conclusively on pharmaceutical rich media performance.

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    RealAge

    RealAge has developed strong relationships with tens of millions of consumers seeking solutions to their particular health needs. We provide pharmaceutical companies a unique opportunity to introduce their brand’s attributes in an elegant and effective environment. RealAge has managed DTC campaigns representing 72 different brands across 46 different therapeutic categories. RealAge provides a Surround Sound Marketing™ approach that combines education, motivation, and research insights.
    http://www.realage.com

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    S&H Digital

    S&H Digital is a full-service digital marketing agency, specializing in DTC, DTP and HCP Interactive marketing. Leveraging the global resources and expertise of Sudler & Hennessey, S&H Digital combines a deep knowledge of disease state and pharmaceutical therapies with the most current strategies for patient and HCP marketing. Taking a somewhat different approach to patient and HCP communications, S&H Digital often focuses on the behavioral, attitudinal and psychological drivers that motivate acquisition, compliance, adherence and a meaningful dialogue between the brand and the consumer, patient or HCP.

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    WebMD

    WebMD Health Corp. is a leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. The WebMD Health Network reaches approximately 50 million visitors a month through its leading owned and operated health sites.
    http://www.webmd.com