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Sheraton New York Hotel & Towers New York, NY | February 6-8, 2012 |
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Agenda
| FULL DAY SYMPOSIA | Monday, February 6, 2012 |
THE eMARKETING UNIVERSITY FOR BRAND MANAGERS
| 8:00 | Registration and Morning Coffee |
| 8:55 | Welcome, Course Objectives & Syllabus Review Peter Justason, Director, eMarketing, PURDUE PHARMA LP Shawn O'Hagan, Senior Manager, Marketing Solutions, DAIICHI SANKYO |
| 9:00 | Transform Your Organization through Interactive Selling Ira Haimowitz, Ph.D., EVP, Group Director, Intelligence & Analytics, THE CEMENTBLOC |
| 9:45 | Time to Get Comfortable: Video is Here to Stay Rob Halper, Director of Video Communication, JOHNSON & JOHNSON |
| 10:30 | Networking Break |
| 10:45 | Lastest Flash Survey Results: Physican’s ePharma Promotional Preferences Terry Nugent, VP Marketing, MEDICAL MARKETING SERVICE, INC. |
| 11:15 | Myths versus Data: The Current State of Email Marketing Roger Korman, Ph.D., President, DMD |
| 12:00 | Networking Luncheon |
| 1:30 | The Future of eMail Marketing Chris Neuner, EVP, Sales and Marketing, QUALITY HEALTH |
| 2:00 | Join the Conversation, Don't Create It: Pharma's Role
in Social Media Julie Levine, Group Account Director, INTOUCH SOLUTIONS Tyler Steele, Product Manager, GALDERMA |
| 2:30 | Leverage the Conversation: The Role of Patient Social
Networks in Pharma Marketing Stead Burwell, CEO, ALLIANCE HEALTH NETWORKS |
| 3:00 | Networking Break |
| 3:15 | Producing Multi-Channel Video that Delivers Results Sean Moloney, Executive Producer, DRAMATIC HEALTH Nick Tierney, Senior Producer, DRAMATIC HEALTH |
| 3:45 | Build Mobile into Your Long Term Strategy Xavier Petit, Integrated Marketing, SHIRE |
| 4:15 | Graduation & Diploma Signing Peter Justason, Director, eMarketing, PURDUE PHARMA LP Shawn O'Hagan, Senior Manager, Marketing Solutions, DAIICHI SANKYO |
| 4:45 | eMarketing University Closes |
| 5:00 | Networking Reception |
MEDICAL LEGAL & REGULATORY MARKETING POLICY SUMMIT
| 8:00 | Registration and Morning coffee | 8:55 | Chairperson's Welcome Lucy Rose, President LUCY ROSE & ASSOCIATES |
| 9:00 | Today's eMarketing Landscape: Opportunities
& Threats Jim Ewing, Associate Director, Global Regulatory Affairs, Advertising, Promotion & Labeling, SHIRE |
| 9:30 | Fill in the Blanks: Move Forward with Social Media in
Lack of Regulatory Guidance James Parker, Head, General Therapeutics & Base Business Support, US Regulatory Affairs, Marketed Products, SANOFI-AVENTIS |
| 10:00 | Promoting Medical Mobile Apps from a Pharma Regulatory Perspective Jack A. Scannelli, Director-Advertising and Promotion Review, Drug Regulatory Affairs, NOVARTIS PHARMACEUTICALS CORPORATION |
| 10:30 | Networking Break |
| 10:45 | New FDA Draft Guidance on Responding to Requests for Off-Label Information Has Big Implications for Social Media Paul Savidge, Vice President & Associate Counsel, US Law & Promotion Practices, BRISTOL-MYERS SQUIBB |
| 11:15 | Best Practices and Q&A Moderator: Lucy Rose, President, LUCY ROSE & ASSOCIATES Jim Ewing, Associate Director, Global Regulatory Affairs, Advertising & Promotion, SHIRE James Parker, Head, General Therapeutics & Base Business Support, US Regulatory Affairs Marketed Products, SANOFI-AVENTIS Jack A. Scannelli, VP & Associate General Council, US Law & Promotion Practices, NOVARTIS PHARMACEUTICALS CORPORATION Paul Savidge, Vice President & Associate Counsel, US Law & Promotion Practices, Bristol-Myers Squibb |
| 12:00 | Networking Luncheon |
| PART II: Digital Health Coalition Social Guiding Principles Summit | |
| 1:30 | Digital Coalition Overview Mark Bard, DIGITAL HEALTH COALITION Joe Farris, DIGITAL HEALTH COALITION |
| 1:50 | What Worked for Us: Sanofi’s Guiding Principles Mark Gaydos, SANOFI-AVENTIS |
| 2:10 | Legal Perspective David Ralston, GILEAD SCIENCES |
| 2:30 | Social Listening Panel |
| 3:00 | Networking Break |
| 3:20 | DTC Digital Regulatory Michael Myers PALIO |
| 3:40 | Social Innovation John Patten, FACEBOOK |
| 4:00 | Pharma Guide Thyself Peter Pitts, CENTER FOR MEDICINE IN THE PUBLIC INTEREST |
| 4:20 | DHC Thought Leader "Town Hall" Roundtable Discussion Moderator: Peter Pitts, CENTER FOR MEDICINE IN THE PUBLIC INTEREST Sarah Krug, SOCIETY FOR PARTICIPATORY MEDICINE Erik Hawkinson, ROCHE |
| 4:45 | Symposium Closes |
| 5:00 | Networking Reception |
DIGITAL MARKETING AROUND THE WORLD
| 8:00 | Registration and Morning coffee |
| 8:55 | Chairperson's Welcome |
| 9:00 | Launching a Cross-Regional, Internet Based Marketing Campaign Tim Thieme, Consultant, eT CONSULTING |
| 10:00 | Utilize Social Media as a Part of a Fully Integrated
Campaign Spilios Asimakopoulos, Director of Marketing Technology COE, JANSSEN PHARMACEUTICALS Clement Chan, Director, Digital Marketing, JANSSEN PHARMACEUTICALS |
| 10:30 | Networking Break |
| 10:45 | US vs. Ex-US: Crossing the Digital Divide Craig DeLarge, Director, Healthcare Professional Relationship Marketing, NOVO NORDISK Zoe Dunn, President, HALE ADVISORS |
| 11:15 | New & Improved: an Update on Canadian Regulations Ray Chepesiuk, Commissioner, PAAB |
| 12:00 | Networking Luncheon |
| 2:00 | Digital Channels Doctors Use in Asia Aki Tomaru, CEO, M3 USA |
| 2:30 | Create a Cohesive Multi-Channel Campaign Martin Husar, Customer Strategy & Innovation, SANOFI-AVENTIS |
| 3:00 | Networking Break |
| 3:15 | Connecting Communities Online: Engaging the European Transplant Community Lauren Walrath, Director, Business Model Innovation, BRISTOL-MYERS SQUIBB |
| 3:45 | Global Patient Campaign David Ennis, Diabetes Franchise Leader, Global Marketing Communication & Channel Strategies, MERCK |
| 4:45 | Symposium Closes |
| 5:00 | Networking Reception |
| GENERAL SESSION | Tuesday, February 7, 2012 |
| 8:15 | Registration & Morning Coffee |
| 9:00 | Chairperson's Welcome and Opening Address: What's Now & What's
Next for Pharmaceutical Marketing & Sales? Chair: Paul Ivans, President, EVOLUTION ROAD CONSULTING |
| 9:20 | How Digital is Transforming the Pharmaceutical Marketing Model Charlotte McKines, Global Vice President Marketing Communications and Channel Strategies, MERCK & CO. INC. |
| 9:50 | Quantifying Ourselves through Technology: How What Technology Wants Can Inform What the
Healthcare Consumer Wants Kevin Kelly, Author, What Technology Wants, Founder & Senior Maverick, WIRED MAGAZINE |
| 10:35 | Networking Break |
| 10:50 | Digital Leaders Transforming the Pharma Industry: Breakthrough Perspectives from Digital Leaders Moderator: Liz Cermak, Chief Commercial Officer, POZEN INC. Raj Amin, Chief Executive Officer and Co-Founder, HEALTHINATION Bonin Bough, Senior Director of Digital and Social Media, PEPSICO Marc Monseau, Founder and Principal, MDM COMMUNICATION, LLC Daniel Palestrant, MD, Chief Executive Officer and Founder, SERMO Meredith Ressi, President, MANHATTAN RESEARCH |
| 11:25 | Breaking it Down: What Works & What Doesn't for Non-Personal Promotion Peter Dannenfelser, Director, Pharmaceutical Digital Marketing North America, JANSSEN PHARMACEUTICALS |
| 12:00 | Strolling Luncheon |
| MULTI-CHANNEL HCP MARKETING | MULTI-CHANNEL CONSUMER MARKETING | FUTURE TRENDS IN MOBILE | UN-CONFERENCED DISCUSSIONS | |
| Track Chair: John Vieira, Senior Director, Strategic Marketing, DAICHII SANKYO | Track Chair: Alison Woo, Director of Social Media, BRISTOL-MYERS SQUIBB | Track Chair: Joe Shields, Global Strategic Marketing, LIFESCAN | Each of the following unconferenced discussions are offered 3 times: 1:30, 2:00 and 2:30 | |
| 1:30 | Cultivate Relationships with Key Opinion
Leaders to Build Credibility Kevin Nalty, Consumer Product Director, Psychiatry Consumer Marketing, JANSSEN PHARMACEUTICALS |
Get Started: Listening to your Customers Alison Woo, Director, Social Media, BRISTOL-MYERS SQUIBB Lauren Walrath, Director, Business Model Innovation and Operations, BRISTOL-MYERS SQUIBB Victoria Hoang, Director, BioPharma IT for Public Affairs and Philanthropy, BRISTOL-MYERS SQUIBB |
Create an App that's Beneficial to
Consumers Dennis Urbaniak, Vice President and Commercial Business Unit Head, U.S. Diabetes, SANOFI-AVENTIS |
Making the Case for Digital Dollars Moderated by: Peter Justason, PURDUE PHARMA The Value of Video Moderated by: Sue Niedrich, R.Ph., LUNDBECK US Digital Connections: How Pharma and EHRs/eRx Can Play In The Same Sandbox Moderated by: Gautam Gulati, MD, MBA, MPH, PHYSICIANS INTERACTIVE Connecting with Caregivers Moderated by: Joy Victory, ABOUT.COM Cross-Cultural Exploration: Gaps, Opportunities and Lessons Learned in a Changing Digital and Pharmaceutical Environment Moderated by: Angelina Leko and Marc Duquette, GLOBAL ADVERTISING STRATEGIES Customize HCP Email Outreach for Mobile and Tablet Devices Moderated by: Terry Nugent, MMS |
| 2:00 | The Healthcare Reform Tidal Wave is
Coming: Where Can You Catch the Wave? Ted Smith, Entrepreneur-in-Residence & Director of Healthcare MBA Program, UNIVERSITY OF LOUISVILLE; former Senior Advisor, Innovations & Technology Transfer, ONC, US DEPARTMENT OF HEALT H & HUMAN SERVICES |
Utilize Digital to Successfully Launch a
Product Gregg Zegras, President, REALAGE Jen Willey, REALAGE |
Improve Adherence through Personalized Mobile Experiences Chris Crichton, Vice President, Mobile Health, 5TH FINGER |
|
| 2:30 | Jumpstarting Digital Capabilities in Pharma: Learning from Other Industries Pete Mehr, PhD, Chief Strategy Officer, Healthcare, MERKLE, INC |
Determine the Role Consumer Opinion Leaders Play in Successfully Marketing Pharmaceuticals Moderator: Jack Barrette, CEO WEGO HEALTH Amy Gurowitz, Patient Advocate, Multiple Sclerosis, Founder, MS SOFTSERVE Jeffrey Roberts, Founder, IBS SELF HELP AND SUPPORT GROUP Max Szadek, Founder and Executive Director, DIVABETIC |
Beyond Apps and iPads: Create a Mobility Master Plan Jeff Gaus, CEO, PROLIFIQ |
| 3:00 | Networking Break |
| 3:30 | Annual Thought Leader Panel: Key Trends & Opportunities in Pharma Digital Marketing – How Should
the Industry Transform? Moderator: Paul Ivans, President, EVOLUTION ROAD, Event Chair Dorothy Gemmell, Senior Vice President, Pharmaceutical and Medical Device Markets, WEBMD Joe Shields, Global Strategic Marketing, LIFESCAN Julie Holcombe, Senior Director, US Vaccines Marketing, PFIZER Peter Dannenfelser, Director, Pharmaceutical Digital Marketing North America, JANSSEN PHARMACEUTICALSJerome Mead, Director, Capability Development and Integration, BRISTOL-MYERS SQUIBB |
| 4:20 | Trends & Technologies to Watch in 2012 & Beyond Moderator: Robert Safian, Editor & Managing Director, FAST COMPANY R.J. Lewis, President & CEO, E-HEALTHCARE SOLUTIONS Bill Drummy, CEO, HEARTBEAT IDEAS |
| 4:55 | Anatomy of an Award-Winning Campaign |
| 5:05 | A Matter of Metrics: Digital Customer Behavior in 2012 John Mangano, Vice President, COMSCORE MARKETING SOLUTIONS |
| 5:30 | Networking Reception |
| GENERAL SESSION | Wednesday, February 8, 2012 |
| 8:30 | Morning Coffee |
| 9:00 | Recap of Day One by the Event Co-Chair Peter Dannenfelser, Director, Pharmaceutical Digital Marketing North America, JANSSEN PHARMACEUTICALS , Event Co-Chair |
| 9:15 | The Dragonfly Effect: Focus, Grab & Incite Action Andy Smith, Author, THE DRAGONFLY EFFECT |
| 10:00 | Anatomy of an Award-Winning Campaign |
| 10:10 | I Wish I'd Done That! Social Media Moderator: Todd Kolm, Director, Emerging Channel Strategy, PFIZER Alison Woo, Director of Social Media, BRISTOL-MYERS SQUIBB Kevin Nalty, Consumer Product Director, Psychiatry Consumer Marketing, JANSSEN PHARMACEUTICALS |
| 10:50 | Networking Break |
| 11:20 | Connected Health & the Right Care at the Right Time |
| 11:50 | I Wish I'd Done That! Mobile Moderator: David Kopp, Senior Vice President, Consumer Media, HEALTHLINE NETWORKS Jay Appel, Director, Physician Relationship Marketing, AMGEN John Viera, Senior Director, Strategic Marketing, DIACHII SANKYO Scott Wolf, Executive Vice President, Sales, EVERYDAY HEALTHKate Miller, Director, EVOLUTION ROAD |
| 12:00 | Strolling Luncheon |
| MULTI-CHANNEL HCP MARKETING | MULTI-CHANNEL CONSUMER MARKETING | FUTURE TRENDS IN MOBILE | UN-CONFERENCED DISCUSSIONS | |
| Track Chair: John Vieira, Senior Director, Strategic Marketing, DAICHII SANKYO | Track Chair: Cheryl Ann Borne, Manager of eMarketing, BRISTOL-MYERS SQUIBB | Track Chair: Scott Wolf, Executive Vice President, Sales, EVERYDAY HEALTH |
Each of the following unconferenced discussions are offered 3 times: 1:30, 2:00 and 2:30. Twitter: Get your Message Across in 140 Characters or Less Moderated by: Amy O'Connor, ELI LILLY Becoming a Player: Getting into the Gaming Realm Moderated by: Xavier Petit, SHIRE Cross-Cultural Exploration: Gaps, Opportunities and Lessons Learned in a Changing Digital and Pharmaceutical Environment Moderated by: Angelina Leko and Marc Duquette, GLOBAL ADVERTISING STRATEGIES Leverage HCP Email Marketing to Increase the Reach, Frequency & Impact of Integrated Marketing Campaigns Moderated by: Terry Nugent, MMS Gathering Evidence in a Digital World: How Physicians Learn in the 21st Century Moderated by: Gautam Gulati, PHYSICIANS INTERACTIVE |
|
| 1:45 | Build Personal Communication through
Non-Personal Promotion Scott Wearley, Manager, Relationship Marketing, DAICHII SANKYO |
You've Got Lots of Digital Content,
They've Got Lots of Peers. Enable
Consumers to Share Your Content
Compliantly to Their Peers Deborah Radcliffe, Director, Consumer Center of Expertise, PFIZER |
Leverage the Power of HTML 5 for
Global Digital Communications Jamie Manning, Manager, Digital Communications Group, BIOGEN IDEC |
|
| 2:15 | Develop Interactive Programs and
Animations to Aid Sales Force Efforts Robert Krensel, Vice President, XVIVO SCIENTIFIC ANIMATION William Tunno, Director of Product Marketing, INCYTE CORPORATION |
"Like"ing Each Other for a Good Cause: Social Media and Cause Marketing Innovations Todd Siesky, Group Manager, Communications & External Relations, ROCHE DIABETES CARE US Robert R. Müller, Associate Marketing Manager, Global Marketing, ROCHE DIABETES CARE US |
No Power, No Internet, No Problem: Use Mobile HIT to Improve Patient Care Worldwide Donato Tramuto, Founding Member, HEALTH eVILLAGES; CEO & Vice Chairman, PHYSICIANS INTERACTIVE |
|
| 2:45 | Track Q&A Moderator: John Vieira, Senior Director, Strategic Marketing, DAICHII SANKYO |
Track Q&A Moderator: Cheryl Ann Borne, Manager of eMarketing, BRISTOL-MYERS SQUIBB |
Track Q&A Moderator: Scott Wolf, Executive Vice President, Sales, EVERYDAY HEALTH |
| 3:00 | Networking Break |
| 3:30 | Anatomy of an Award-Winning Campaign |
| 3:45 | Going Global: Examine the Digital Marketing Environment around the World Moderator: Mark Bard, Member, Board of Directors, DIGITAL HEALTH COALITION Robert R. Müller, Associate Marketing Manager, Global Marketing, ROCHE DIABETES CARE US Peter Pitts, President and Co-Founder CENTER FOR MEDICINE IN THE PUBLIC INTEREST Ray Chepesiuk, Commissioner, PAAB |
| 4:30 | Close of ePharma Summit |