Welcome to the ePharma Summit

Now that eMarketing is a key part of the brand marketing mix, with budget allocations growing at unprecedented rates, it’s time for us scale up our eMarketing efforts to impact top-line sales for our brands, and help massive numbers of consumers and physicians make better, more informed healthcare choices at the same time. The future of e-marketing is now about the “commercialization of innovation” so it becomes an integral and integrated component of our brand plans - both for consumers and physicians. And we all know, eMarketing is not a stable set of strategies and tactics. The web will become just a small component of digital marketing in the future, as Web 2.0, Web 3.0 and Mobile Marketing evolve to become important digital channels for our brands. And then there will be more new technologies that fundamentally change how physicians practice medicine and how consumers manage their health.