.jpg)
8th Annual ePharma Summit 
About The 2008 Event
January 29, 2008 -- UPDATED AGENDA
| 7:30 | Morning Coffee and Registration Hosted by  |
| 8:30 | CHAIRMAN ADDRESS Paul Ivans, President, EVOLUTION ROAD |
| 9:00 | e's Great. Now Change! Peter Frishauf, Chairman, CROSSIX SOLUTIONS, Founder, MEDSCAPE |
| 9:30 | The Power of Patient-Centric Health Peter Neupert, Corporate VP, Health Solutions Group, MICROSOFT |
| 10:00 | Networking & Refreshment Break Hosted by  |
| 10:30 | E-Big – A "How to Guide" to Scaling Pharma e-Marketing: Insights based On Marketing Evolution's Pharma and Innovation Case Studies and Scars Rex Briggs, Founder and CEO, MARKETING EVOLUTION, Author of What Sticks |
| 11:00 | Pharma Campaign Innovation: From Conception to Implementation Moderator: Chris Schroeder, CEO, THE HEALTHCENTRAL NETWORK Panelists: Kathleen Onieal, Global Leader Marketing Innovation, MERCK & CO. Louis Sanquini, Director, Allergy Franchise, MEDPOINTE PHARMACEUTICALS Jay Popli, Former Marketing Director, SEPRACOR Michael Fowler, Virtual Sales Manager, ELI LILLY & COMPANY |
| 11:45 | Blogs, Home Video, Chat Rooms. . . Oh My: Consumers are Now Controlling the Conversations Online, and We Cannot Afford to Ignore Them Brad Aronson, Executive Vice President, aQUANTIVE, parent company of AVENUE A|RAZORFISH |
| 12:15 | Luncheon  |
| 1:15 | Driving With Digital: eDefining Traditional Pharmaceutical Marketing and Communications Pete Dannenfelser, Vice President, Strategic Innovation, CADIENT GROUP |
| 1:45 | Leveraging the Emerging Mobile Channel in the Pharmaceutical Marketing Mix Moderator: Panelists: Nihal Mehta, CEO, PROJECT NIGHTT; Co-Founder, IPSH! Emad Abdelnaby, Senior Vice President, Marketing, VIEO Partners, LLC; Former Marketing Manager, Lipitor, PFIZER Robert Flynn, PULSE MEDIA RESPONSE |
| 2:30 | Motivating Healthy Behavior with Surround Sound Marketing™ Programs Rich Benci, President, REALAGE, INC |
| 3:00 | Reaching the Skeptical Patient...The Rx for Unhealthy Patient Attitudes and Behaviors Robert Palmer, Senior Vice President, Managing Director, S&H DIGITAL John D. Randolph, Jr., VP, Director of Client Services & Digital Strategy, S&H DIGITAL |
| 3:45 | Networking & Refreshment Break |
| 4:00 | Welcome to Web 2.0; the Revolution Will Not Be Televised – it Will Be on YouTube Bruce Grant, SVP, Business Strategy, DIGITAS HEALTH |
| 4:30 | ePharma Thought Leader Panel Moderator: Paul Ivans, President, EVOLUTION ROAD; Conference Chairman Panelists: Rex Briggs, Founder and CEO, MAREKTING EVOLUTION, Author of What Sticks Peter Frishauf, Chairman, CROSSIX SOLUTIONS; Founder, MEDSCAPE Jack Barrette, CEO, WEGO HEALTH Kathleen Onieal, Global Leader Marketing Innovation, MERCK & CO. Benjamin Lei, Group Product Manager, eMarketing, GENENTECH |
| 5:30 | Day One Concludes; Join us for a Networking Reception Hosted By |
Bottom menu
Copyright 2003-2006 IIR Holdings, Ltd. All rights Reserved