 |
||
|
Conference Brochure
Web 2.0
.jpg)
IIR Press Policy
Customer Service
Have a question about this event?
Customer Service representatives are available to help from 8 AM - 6 PM EST
Call 888-670-8200
Need Technical Assistance With this Website?
Send an email to IIR's Web Department
Online Documentation
While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.
You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:
- Click the title of the session
- You can choose to view the file online or save the file to your computer
- You can print the files and add them to your other conference materials
Tuesday January 29, 2008
1. Chairman Address
8:30 am
Paul Ivans, President, EVOLUTION ROAD
2. e's Great. Now Change
9:00 am
Peter Frishauf, Chairman, CROSSIX SOLUTIONS, Founder, MEDSCAPE
3. Blogs, Home Video, Chat Rooms. . . Oh My: Consumers are Now Controlling the Conversations Online, and We Cannot Afford to Ignore Them
11:45 am
Brad Aronson, Executive Vice President, aQUANTIVE, parent company of AVENUE A|RAZORFISH
4. Driving With Digital: eDefining Traditional Pharmaceutical Marketing and Communications
1:15 pm
Pete Dannenfelser, Vice President, Strategic Innovation, CADIENT GROUP
5. Motivating Healthy Behavior with Surround Sound MarketingTM Programs
2:30 pm
Rich Benci, President, REALAGE, INC
6. E-Big - A "How to Guide" to Scaling Pharma e-Marketing: Insights based On Marketing Evolution's Pharma and Innovation Case Studies and Scars
4:00 pm
Rex Briggs, Founder and CEO, MARKETING EVOLUTION, Author of What Sticks
7. Welcome to Web 2.0 The revolution will not be televised...it will be uploaded to YouTube
4:00 pm
Bruce Grant, SVP, Business Strategy, DIGITAS HEALTH
Wednesday, January 30,2008
8. Building Brands Online With Reach and Consumer Engagement: What Pharma Marketers Need To Know
10:45 am
Cate Carley, Health/Pharma Sales Director, AOL MEDIA NETWORKS
9. A View from the Other Side: Taking Integration to the Next Level - Former eMarketers Weigh In
Moderator: Peter Justason, Director, Global Marketing Group, JOHNSON & JOHNSON
Panelists:
Julie Holcombe, Product Director, Premarin Family Brands, WYETH
Dan Hoffman, Senior Manager, Ambien CR, Consumer Marketing, SANOFI-AVENTIS
Amy Chafin, Specialty Marketing Manager, ELI LILLY & COMPANY
10. Anatomy of Great Pharma Online Creative: Agency View
1:00 pm
Moderator: Lee Freund, Sales Director, Phamaceutical Strategy, POINTROLL
Panelists:
Bryan Gaffin, Group Creative Director, G2 DIRECT & DIGITAL
Cedric DeWitt, Executive Creative Director, TRIBAL DDB HEALTH WORLDWIDE
James Talerico, VP/ECD, HEARTBEAT DIGITAL
John Deely, VP & Art Supervisor, CLINE DAVIS MANN (CDM)
11. Understanding How Physicians are Interacting with Technology
1:45 pm
Moderator: Robert Nauman, Principal, BIOPHARMA ADVISORS
Panelists:
Will Reese, Chief Innovation Officer, CADIENT GROUP
Daniel Palestrant, MD, CEO, SERMO
Devin Paullin, Co-Founder and VP, Marketing and Product Innovation, ALLSCRIPTS' PHYSICIANS INTERACTIVE
Marc Osofsky, Vice President, Marketing, OPTAROS
12. Marketing Benchmarks - 2008 Release
2:45 pm
Carolina Petrini, Vice President, comScore
13. Rethinking Your Brand Strategy Online: Motivators, Metrics, and Outcomes for Top Product Destinations
3:10 pm
Meredith Abreu Ressi, Vice President, Research, MANHATTAN RESEARCH
14. Connecting with Hispanic Consumers to Maximize ROI
3:35 pm
Jorge Daboub, VP Marketing and Business Development, UNIVISION TELEVISION GROUP