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Send an email to IIR's Web Department | Main Conference Day OneePharma Summit Day One: Tuesday, February 10, 2009| 7:30 | Morning Coffee and Registration | | 8:20 | Conference Director’s Welcome and Introduction of Chairpersons
Paul Ivans, President, EVOLUTION ROAD; Conference Chairman
Nancy Phelan, Executive Director, Consumer Communications & eMarketing, WYETH, Conference Co-Chair
| | 8:30 | CHAIRMAN ADDRESS Paul Ivans, President, EVOLUTION ROAD | | 8:45 | ePharma Thought Leader Panel - Integration, Scale, ROI… What Really Matters? Moderator:
Paul Ivans, President, EVOLUTION ROAD; Conference Chairman Panelists:
Nancy Phelan, Executive Director, Consumer Communications & eMarketing, WYETH
Louis Sanquini, Director, Azelastine Franchise, MEDA PHARMACEUTICALS
Nan-Kirsten Forte, Executive Vice President, Consumer Services WEB MD
John Fish, Global Director IS Innovation, ASTRAZENECA
Kathleen Onieal, President Hayes Onieal Consulting, Former Global VP of Marketing Innovation, MERCK
Bob Lord, President, RAZORFISH | | 9:45 | KEYNOTE: Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff, Vice President and Principal Analyst, FORRESTER RESEARCH, INC | | 10:30 | Networking & Refreshment Break | | 11:00 | KEYNOTE: Everything YOU Need to Know About Interacting with Patients with Dr. Roizen Dr. Michael Roizen, Chief Wellness Officer & Chairman of the Wellness Institute, CLEVELAND CLINIC | | 11:30 | Motivating Healthy Behavior to Engage Consumers and Physicians Moderator:
James Chase, Editor-In-Chief, MEDICAL, MARKETING & MEDIA Panelists:
Dr. Michael Roizen, Chief Wellness Officer & Chairman of the Wellness Institute, CLEVELAND CLINIC
Mike Wojeck, Vice President, Strategic Solutions, REAL AGE INC.
Mary Pietrowski, Director of Consumer and eMarketing, HOLOGIC
Laura Plummer, Patient Perspective
Bob Harrell, Director eMarketing, SHIRE PHARMACEUTICALS | | 12:30 | Luncheon | | 1:30 | KEYNOTE: Move the Online Dial Tomorrow: Why Now More Than Ever Pharmaceutical Executives Need to Embrace Risk-Taking and Innovation Christopher M. Schroeder, CEO and President, THE HEALTH CENTRAL NETWORK | | 2:00 | Driving Policy/Guidelines Around the Use of Social Media in Pharma Moderator:
Robert Goldberg, PhD, Co-Founder and Vice President, CENTER FOR MEDICINE IN THE PUBLIC INTEREST (CMPI) Panelists:
Marc Monseau, Director, Corporate Communications, Social Media, JOHNSON AND JOHNSON
Fabio Gratton, Chief Innovation Officer, IGNITE HEALTH
Fard Johnmar, Founder, ENVISION SOLUTIONS | | 2:45 | Networking & Refreshment Break | | 3:15 | Fill Your e-Marketing Prescription: Benchmarks for the Pharma Industry John Mangano, Senior Director, comScore, Inc | | 3:45 | How Can Pharma Companies More Effectively Reach MDs Online? Moderator:
Rob Nauman, Principal, BIO PHARMA ADVISORS NETWORK Panelists:
Mike Fowler, Virtual Sales Manager, ELI LILLY & COM PANY
Will Reese, Chief Innovation Officer, CADIENT INTERACTIVE
Devin Paullin, Co-Founder, Senior Vice President of Marketing and Product Innovation, PHYSICIANS INTERACTIVE | | 4:30 | Communicating Effectively in a 2.0 World: How Pharma Marketers can create Meaningful Conversations with Customers Susan Eno Collins, MS, RD, CHES, Senior Vice President, Health Education, HEALTHED GROUP | | 5:00 | Just When You Felt You Understood Health 2.0, Along Comes 3.0 Peter Frishauf, Chairman, CROSSIX; Founder, MEDSCAPE
Grad Conn, Senior Director, Product Marketing, MICROSOFT HEALTH
JD Kleinke, Chairman and CEO, OMNIMEDIX INSTITUTE | 5:30 Day One Concludes;
Join us for a Networking Reception Hosted by
 
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Register for ePharma Summit // Download the ePharma Conference Brochure |
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