Thursday
| Thursday, November 6, 2008 | ||||
| 7:15 | Registration and Morning Coffee | |||
| 8:10 | Chairman’s Welcome and “State of the Industry” Address Robert Lederer, Founder & Publisher, RFL COMMUNICATIONS, INC., Editor & Publisher, RESEARCH BUSINESS REPORT | |||
| Section 1: Research on Research | ||||
| 8:15 | Research on Research: What we know about respondent motivation, engagement and quality William MacElroy, President, SOCRATIC TECHNOLOGIES | |||
| 8:45 | Is Respondent Abuse a Criminal Offense? Dennis Murphy, Vice President Technology Practice, DIRECTIONS RESEARCH | |||
| 9:15 | Research as Leader Peter Daboll, Chief of Insights, YAHOO! INC. | |||
| 10:00 | Networking Break | |||
| 10:30 | Elevating Data Quality Through Third-Party Certification Audits Peter Milla, Chief Information Officer, SURVEY SAMPLING INTERNATIONAL David Stark, CIPP, National Board Member and President-Elect, MRIA, Vice President, Public Affairs, TNS Canadian Facts & North American Privacy Officer, TNS | |||
| 11:15 | Overcoming Industry Challenges Through Better Client/Vendor Collaboration Jim Follet, Chief Executive Officer, SURVEY SAMPLING INTERNATIONAL Anthony Barton, INTEL John Ouren, Senior Vice President, MARKET TOOLS Arnab Chakraborty, Manager, Decision Support and Analytics Services , HEWLETT PACKARD Marc Miller, President, CORE INSIGHTS Jeremy Nelson, Manager, Direct Response Marketing, COLORADO AVALANCHE AND DENVER NUGGETS | |||
| 12:15 | LUNCH | |||
| TRACK ONE: Section 2.1: The Next Generation of Respondents 1:30 - 3:30 | TRACK TWO: Section 2.2: Survey Design 1:30 - 3:30 | |||
| Part 1 | Deepening Consumer Insights through Holistic Research Design Dave Lundahl, President & CEO, INSIGHTSNOW | Revolutionizing Survey Design: How to Engage the Next Generation of Respondents Keith Price, Executive Vice President, GREENFIELD ONLINE | ||
| Part 2 | Cheaters and Satisfiers in Online Surveys - What's next, now that we’ve identified them? Joe Giacobbe, Senior Vice President, New Product Management, IPSOS | Design Research: A NEW vehicle for FRESH Customer Insight Suzanne H. EL-Moursi, Principal Researcher/Designer – Interaction Design Group; Global Design, GE HEALTHCARE | ||
| Part 3 | Inventive Research Methodologies = More Engaged Respondents = Higher Quality Insights. It Can be Win/Win! Ari Popper, President NA, BRAINJUICER | The Evolution of Insight: Creative Testing Redesigned Jen Drolet, Vice President of Client and Moderation Services, IMODERATE | ||
| Part 4 | Suspicious and Professional Respondents: Their Impact on Data Quality Susan Frede, Vice President Research & Panel Management, TNS | Interactive Discussion with Survey Design Track Speakers | ||
| 3:30 | Networking Break | |||
| Section 3.1: The Big Picture | 4:00 - 5:00 | Section 3.2: How to Reach the Hard-To-Reach | 4:00 - 5:00 | |
| Part 1 | A New Model for Conducting Global Research Caroline Richardson, Head of International Operations, NUNWOOD Tim Knight, Divisional Director, NUNWOOD | The Attraction and Retention Paradox of Ethnic Groups in Online Panels Pat Graham, Chief Marketing Officer & Executive Vice President, KNOWLEDGE NETWORKS | ||
| Part 2 | Delivering Research Solutions Through Offshore Based Shared Services Model – Innovative Paradigm from HP Arnab Chakraborty, Analytics Practice Leader, Decision Support and Analytics Services, HEWLETT-PACKARD | Overcoming Cultural Barriers for Obtaining Actionable Hispanic Consumer Insights in Today’s American Market Simon El Hage Lisha, Director of Strategy, LOPEZ NEGRETE COMMUNICATIONS | ||
| 5:00 | General Session Wrap Up | |||
| 5:30 | Cocktail Party sponsored by SSI | |||