Friday
| Friday, November 7, 2008 | |||
| 7:30 | Morning Coffee | ||
| Section 4: Data Collection | |||
| 8:00 | The Quest for Sample Integrity: Exploring Panel Sample Characteristics that Impact Survey Results Ron Gailey, Senior Vice President & Director of Research and Consumer Insight, WASHINGTON MUTUAL | ||
| 8:30 | Panel Differences: Don't Panic, Embrace their Diversity Michael Fallig and Global Team, Senior Vice President & Director, Online Strategy Division, GFK Derek Allen, Executive Vice President and Director, Research Center for Excellence, GFK CUSTOM RESEARCH NORTH AMERICA | ||
| Section 5: Web 2.0 | |||
| 9:00 | Engaging the Casual Survey Taker in Online Research, and the Data Implications of Doing So Melanie Courtright, Vice President, DMS RESEARCH | ||
| 9:30 | Emerging Technologies Shown to Improve Online Respondent Data Quality Ali Moiz, COO, PEANUT LABS | ||
| 10:00 | Participatory Panels & the Use of Social Networks to Meet Increasingly Complex Client Needs Mike Cooke, Global Director: GfK NOP Online CoE, GFK NOP | ||
| 10:30 | Networking Break | ||
| Section 5: Web 2.0 Continued | |||
| 11:00 | Using Behaviorally Tracked Online Panels to Increase Data Quality and Improve Marketing Efforts Gian Fulgoni, Chairman and Co-Founder, COMSCORE | ||
| 11:30 | Listening Intently: Micro-communities as engines for business success Julia Witts Schlack, Senior Vice President of Innovation & Design, COMMUNISPACE Manila Julie Austin, Director of Research, COMMUNISPACE | ||
| 12:00 | From Panel to Panel Communities: The evolution of online panels and ‘panelist engagement’ as a panel health indicator Frederic-Charles Petit, CEO, TOLUNA | ||
| 12:30 | Lunch | ||
| Section 6: Mobile Research: The Next Frontier | |||
| 1:30 | Wireless Research: Immediate Access Michael McCrary, Senior Vice President, GREENFIELD ONLINE Alex Sodek, Vice President Research Solutions, DECISION INSIGHT | ||
| 2:00 | Mobile Survey Research: Recommendations for Maximizing Data Quality Seth Ruoss, Executive Vice President, Marketing & Business Strategy, LIGHTSPEED RESEARCH INC. | ||
| Section 7: Mixed Mode Data Collection | |||
| 2:30 | Benefits of Mixed Mode Data Collection Scott Van Manen, Vice President, Marketing Science, YANKELOVICH | ||
| 3:00 | Understanding Elusive Consumers: How the Colorado Avalanche Uses Multiple Blended Research Methods to Fully Understand Elusive Fans Marc Miller, President, CORE INSIGHTS | ||
| Section8: Solutions that Deliver Quality | |||
| 4:00 | Chairman’s Solutions Panels: Jeff Miller, Senior Vice President, BURKE INC. Randy Brooks, President, DIRECTIONS RESEARCH Chuck Miller, President, DMS RESEARCH Gregg Lindner, Executive Vice President, Research and Operations, SCARBOROUGH Kevin Lonnie, President, KL COMMUNICATIONS Steve Lavine, President, COMMON KNOWLEDGE RESEARCH SERVICES Craig Stevens, Executive Vice President, EREWARDS | ||
| Conclusion of Conference | |||