Why You Should Attend
| In 2006, industry history was made at the first annual Research Industry Summit: Improving Respondent Cooperation. Top research leaders gathered to initiate industry wide improvements to combat declining respondent cooperation. They agreed to set out and transform the market research model into one that builds reciprocal and lasting relationships with respondents. It was there that the industry voiced public concern about another critical topic - data quality. Thus, the Second Annual Research Industry Summit on Data Quality was born. In 2007, leading experts came together again to define the status quo and set goals together to raise the bar on quality across the industry. In keeping with the one of a kind nature of these summits, we proudly introduce the Third Annual Research Industry Summit: Solutions that Deliver Quality. This one unites clients and vendors to share Solutions, Success, and Industry Improvements. In fact, this is the ONLY one that provides multiple perspectives in a collaborative environment. Data quality concerns have been discussed at length time after time. Now the industry is ready to for action; ready to talk about SOLUTIONS; solutions that will render real results. At this third annual summit, improved methodologies, best practices, and breakthrough models which have been proven to positively impact data quality will be presented. Revolutionary survey design methods will be unveiled. It will be your chance to penetrate the minds of the most influential client and vendor executives in the industry – all with decades of experience behind them. Creators of state-of-the-art technologies will explain how they’ve transformed traditional research practices so the industry can eliminate concerns about data quality all together. Truly unique ways to maximize the insights shared on social networking sites and expand your respondent pools will be shared. Learn how to engage your respondents by giving them what they want. Plus, jump into the virtual market research world with an in-depth look at what’s next for Web 2.0 and what it means for our industry. This year, we’re saving the best for last with our Keynote Solutions Panel, featuring the biggest names in Market Research at one table with one focus: SOLUTIONS. Our concluding Keynote panelists will reflect on the presentations shared and share their action points with YOU! Food for Thought: We all know where the Market Research Industry has been. Find out where the next generation of Market Research is going. Given the leaps that are slated for market research going forward, it’s particularly dangerous to not have quality data. Leave the Third Annual Research Industry Summit with the necessary tools to become a quality competitor in the market research industry. Can you and your company afford not having insight into the future of the industry? |