Conference Documentation
Conference Documentation | |
Thursday, November 6, 2008 | |
| 8:15 | Research on Research: What we know about respondent motivation, engagement and quality William MacElroy, President, SOCRATIC TECHNOLOGIES |
| 10:30 | Elevating Data Quality Through Third-Party Certification Audits Peter Milla, Chief Information Officer, SURVEY SAMPLING INTERNATIONAL |
| 11:15 | Overcoming Industry challenges through better Client-Vendor collaboration Arnab Chakraborty, Manager, Decision Support and Analytics Services , HEWLETT PACKARD |
| 1:30 | Deepening Consumer Insights through Holistic Research Design Dave Lundahl, President & CEO, INSIGHTSNOW Revolutionizing Survey Design: How to Engage the Next Generation of Respondents, GREENFIELD ONLINE |
| 2:00 | Cheaters and Satisfiers in Online Surveys - What's next, now that we’ve identified them? Annie Pettit, Vice President Online Panel Analytics, New Product Management, IPSOS |
| 2:30 | The Evolution of Insight: Creative Testing Redesigned Jen Drolet, Vice President of Client and Moderation Services, IMODERATE |
| 3:00 | Suspicious and Professional Respondents: Their Impact on Data Quality Susan Frede, Vice President Research & Panel Management, TNS The Real Data on Business Risk and Data Quality, John Ouren EVP Panels and Communities |
| 4:00 | A New Model for Conducting Global Research Caroline Walker, Head of International Operations, NUNWOOD |
| 4:30 | Delivering Research Solutions Through Offshore Based Shared Services Model – Innovative Paradigm from HP Arnab Chakraborty, Analytics Practice Leader, Decision Support and Analytics Services, HEWLETT-PACKARD |
Friday, November 7, 2008 | |
| 8:00 | The Quest for Sample Integrity: Exploring Panel Sample Characteristics that Impact Survey Results Ron Gailey, Senior Vice President & Director of Research and Consumer Insight, WASHINGTON MUTUAL |
| 9:00 | Engaging the Casual Survey Taker in Online Research, and the Data Implications of Doing So Melanie Courtright, Vice President, DMS RESEARCH |
| 9:30 | Emerging Technologies Shown to Improve Online Respondent Data Quality Ali Moiz, COO, PEANUT LABS |
| 10:00 | Participatory Panels & the Use of Social Networks to Meet Increasingly Complex Client Needs Mike Cooke, Global Director: GfK NOP Online CoE, GFK NOP |
| 11:30 | Listening Intently: Micro-communities as Engines for Business Success Julie Wittes Schlack, Senior Vice President of Innovation & Design, COMMUNISPACE |
| 12:00 | From Panel to Panel Communities: The Evolution of Online Panels and ‘Panelist Engagement’ as a Panel Health Indicator Frederic-Charles Petit, CEO, TOLUNA |
| 1:30 | Wireless Research: Immediate Access Michael McCrary, Senior Vice President, GREENFIELD ONLINE Alex Sodek, Vice President Research Solutions, DECISION INSIGHT |
| 2:30 | Benefits of Mixed Mode Data Collection Scott Van Manen, Vice President, Marketing Science, YANKELOVICH |
| 3:00 | Understanding Elusive Consumers: How the Colorado Avalanche Uses Multiple Blended Research Methods to Fully Understand Elusive Fans Marc Miller, President, CORE INSIGHTS |